Manager, Marketing

Warner Bros. Discovery; São Paulo; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading media company seeks a Sports Marketing Manager to develop marketing strategies for sports broadcasts in Brazil, specifically focusing on UEFA Champions League and Paulistão. This role demands a creative and strategic individual with strong marketing skills and experience in data-driven decisions. Responsibilities include executing brand campaigns, managing budgets, and collaborating with various teams. Candidates should possess a Bachelor's degree and relevant marketing experience, especially in sports media.

Qualificações

• Fluency in English required for communications with various stakeholders.
• Experience in digital product marketing and using data-driven approaches.
• Background in launching global brands is a significant asset.

Responsabilidades

• Lead the implementation of the brand strategy for MAX Sports.
• Create and execute go-to-market plans for sports broadcast rights.
• Manage marketing budgets and ensure synchronization across efforts.

Conhecimentos

Fluency in English

Data-driven marketing

Creative development

Sports marketing experience

Formação académica

Bachelor's degree in related areas

Descrição da oferta de emprego

_Welcome to Warner Bros.

Discoverythe stuff dreams are made of.

Who We Are

When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth.

Behind WBD's vast portfolio of iconic content and beloved brands, are the _storytellers_ bringing our characters to life, the_ creators_ bringing them to your living rooms and the _dreamers_ creating what's next

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves.

Here you are supported, here you are celebrated, here you can thrive.

Your new role

This position contributes to developing and building the sports brand marketing strategy and marketing plans in Brazil in Max with a major focus on UEFA Champions League and Paulistão broadcast rights.

The Sports Marketing Manager is a creative, strategic, goals-oriented, bold storyteller, and passionate person.

The role will have a broad multi-cultural and social vision to work alongside the Regional Marketing, Distribution & Ad Sales, Partner Marketing, PR / Comms, Media, Production, and Product teams to achieve the business objectives.

The role holder will need to successfully coordinate with a broad range of internal and external stakeholders in WBD, our Sports Networks, and regional partners to ensure campaigns work within the overall marketing strategy, are seamlessly executed, and drive subscriber acquisition and retention.

Your role accountabilities

• Lead the implementation of the Brand strategy and Marketing plans MAX Sports offers in Brazil.


• Create, lead, and execute the GTM plans for the main sports broadcast rights UEFA Champions League, Women's UEFA Champions League, and Paulistão.


• Define and prioritize Brand campaigns for Sports platforms to drive acquisition and retention.


• Work hand in hand with creative and planning teams to build sports marketing plans according to relevant local insights.


• Partner with product and performance marketing teams to ensure subscriber communications align with brand proposition.


• Coordinate with regional marketing teams to ensure marketing efforts are consistent with the overall marketing and brand framework.


• Manage marketing budgets and synchronize other areas' budgets for the benefit of the GTM plans.


• Utilize data, analytics, and insights to measure marketing effectiveness and drive decision-making.


• Effectively build and maintain strong partnerships in a highly matrixed organization, managing multiple stakeholders


• Partner with research and analytics to continue to refine methodologies for measuring the impact of all paid media and marketing efforts.


• Partner with Publicity and Media teams to coordinate messaging and maximize exposure through earned and paid media.


• Leverage existing owned digital platforms and social media channels to cultivate an audience and convert to subscribers.


• Interface with the team in charge of distribution partners to help support marketing campaigns.

Strategize ways to share and leverage assets and tactics.

Qualifications & Experience

• Bachelor ´s degree in related areas


• Fluency in English


• Experienced in marketing PTV (basic, premium) and DTC (performance-oriented).


• Digital product marketing experience, acquisition, retention, and growth marketing perspective is a must.


• Experience in using data-driven marketing to support decisions.


• Experience in launching and sustaining major global brands, content, or franchises.


• Have worked on projects from creative development, and strategy through to execution


• Media, entertainment, and / or Sports marketing experience - to strategy and execution is a plus.


• Experienced in leading others in a matrixed environment.


• Previous experience in sports marketing either within a major television broadcaster, studio or SVOD service is nice to have.


• Ability to travel internationally based on business needs.

How We Get Things Done

Championing Inclusion at WBD