Growth Operations Analyst

Didi; São Paulo; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading mobility technology platform in São Paulo seeks a Growth Operations Analyst to enhance user acquisition and retention strategies. The role demands strong analytical skills, experience in Brazilian internet operations, and fluency in Portuguese. Join a dynamic team committed to innovation and community value, where technology meets diverse challenges. This position offers a hybrid work environment and opportunities for professional growth.

Serviços

Flexible working hours

Diversity and inclusion initiatives

Opportunities for growth

Qualificações

• Proven experience in Brazilian internet operations, preferably in food delivery.
• Strong analytical skills with expertise in data analysis.
• Native-level fluency in Portuguese and professional proficiency in English.

Responsabilidades

• Contribute to user acquisition strategies via social media and partnerships.
• Implement user retention programs and analyze behavioral data.
• Conduct rigorous data analysis to identify growth opportunities.
• Monitor market competition and develop agile response strategies.
• Collaborate with various teams to ensure strategy execution.

Conhecimentos

Analytical skills

User acquisition strategies

Fluent in Portuguese

Professional proficiency in English

Descrição da oferta de emprego

Growth Operations Analyst

Job Locations: BR-SP-Sao Paulo

Category: Operations & Strategy - Food

Employee Class: Regular

Company Overview

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

#LI-Hybrid

Team Overview

The User Growth Operations team is responsible for acquire, engage and retain 99food user base, ensuring an increasing flow of orders in the app.

Role Responsibilities

User Acquisition

• Contribute to the development and execution of comprehensive user acquisition strategies across various channels, including viral social media campaigns, Key Opinion Leader (KOL) partnerships, Member-Get-Member (MGM) and offline initiatives.
• Establish seamless conversion paths to onboard existing users from DiDi's ride-hailing and payment services to the food delivery platform.

User Retention

• Contribute to the design and implementation of tiered retention programs.
• Leverage behavioral data to proactively identify and mitigate user churn risks.

Data analysis

• Conduct rigorous and regular data analysis to proactively identify new growth opportunities and diagnose the root causes of critical issues affecting user growth.
• Develop and maintain Key Performance Indicator (KPI) dashboards and routine reports to monitor the effectiveness of the initiatives.

Market Analysis & Strategy

• Closely monitor market competition and develop agile response strategies.

Cross-functional Collaboration

• Collaborate closely with product, merchant, marketing, and fulfillment teams to ensure seamless strategy execution and alignment.

Role Qualifications

Essential Qualifications

• Proven experience in Brazilian internet operations, preferably in food delivery, e-commerce, or mobility.
• Native-level fluency in Portuguese and professional proficiency in English.
• Strong analytical skills with expertise in data analysis.

Preferred Qualifications

• Demonstrated success with user acquisition and/or user engagement campaigns in a technology company
• Experience in launching and scaling new platform businesses and facilitating cross-service conversions.
• Experience executing viral social media campaigns, KOL partnerships, community building or MGM programs

EEO Statement

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

Diversity & Inclusion

Diversity is not a future vision or a wish for something we want someday; it is a non-negotiable value of who we are today.

We embrace inclusion, plurality, and respect, and to achieve this, we rely on the governance of the Diversity Committee, which works alongside HR, our leadership, and identity groups—99Adapta, 99Afro, 99Colors, 99Womem, and 99Familys.

This is our ongoing journey, with much more still to come.

We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).