Ecommerce Email/SMS Retention Marketing Specialist

Apex Brands; Teletrabalho; BRL 261.000 - 367.000; Tempo integral

Resumo da oferta

A leading growth marketing company based in Brazil is seeking an experienced Email & SMS Marketing Specialist. This role involves developing end-to-end marketing strategies and executing high-performing email and SMS campaigns for multiple eCommerce brands. The ideal candidate will have over 3 years of experience, strong copywriting skills, and knowledge of Klaviyo and SMS platforms. You will have autonomy and directly impact client growth while working with top-tier DTC brands.

Serviços

Opportunity for growth into leadership roles

Supportive team environment

Direct impact on performance

Qualificações

• 3+ years of experience in email/SMS marketing for eCommerce brands.
• Strong portfolio showing high-performing campaigns.
• Ability to manage multiple clients and timelines.

Responsabilidades

• Develop and execute email and SMS campaigns end-to-end.
• Set up and maintain high-converting flows.
• Monitor and report on key KPIs.

Conhecimentos

Email marketing strategy

SMS marketing

Copywriting

Audience segmentation

A/B testing

Analytics and reporting

Ferramentas

Klaviyo

Postscript

HTML/CSS

Descrição da oferta de emprego

Just as a disclaimer, please don't use AI or ChatGPT during the screening or interview process. We use a screening tool that can detect AI in your answers and during interviews. Using AI will result in your application being immediately disqualified.

About Apex Brands:

We are a DTC Growth Marketing Company focused on helping service businesses grow profitably.

Our Values:

- Treat others the way we want to be treated.

- Don\'t neglect the small things, they matter.

- Think critically and be a problem solver, not a problem creator.

- Have the confidence and determination to achieve our shared vision.

Who We Are Looking For:

We\'re looking for an experienced, self-sufficient Email & SMS Marketing Specialist who can fully own the strategy, copy, design, and execution of retention campaigns across multiple accounts.

Role Overview:

We\'re looking for a full-stack lifecycle marketer—someone who can strategize, write, design, and execute high-performing email and SMS campaigns end-to-end. You’ll be the go-to expert responsible for delivering results across Klaviyo, Postscript, and other tools, and will manage the full lifecycle marketing function for several eCommerce brands.

What You’ll Do:

• Own Campaign Creation A–Z: Develop and execute email and SMS campaigns including strategy, segmentation, copywriting, design layout, scheduling, and testing.
• Build Automations & Flows: Set up and maintain high-converting flows such as Welcome, Abandon Cart, Browse Abandonment, Winback, Post-Purchase, etc.
• Design Beautiful, On-Brand Emails: Use Klaviyo’s drag-and-drop editor (or custom code if needed) to design emails that look great on mobile and desktop—and convert.
• Write Strategic, On-Brand Copy: Craft subject lines, preview text, and body copy that aligns with the brand voice and drives action.
• Run A/B Tests & Optimize: Continuously test and refine subject lines, send times, content blocks, and CTAs to improve performance.
• Audience Segmentation & List Growth: Manage lists and build smart segments to personalize messaging and improve deliverability.
• Analytics & Reporting: Monitor and report on key KPIs (open rate, click rate, CVR, unsubscribes, revenue per recipient, etc.) and use insights to inform future strategy.
• Client Communication: Occasionally hop on strategy calls or send Looms explaining performance, roadmap, and ideas to clients (optional, but a plus).

Who You Are:

• Fluent verbal and written English copywriting skills
• An experience retention & lifecycle marketer who can handle everything from strategy, copy, design, build, test, and optimize.
• 3+ years of experience in email/SMS marketing for eCommerce brands
• Fluent in Klaviyo and at least one major SMS platform (Postscript, Attentive, etc.)
• Strong portfolio showing high-performing campaigns (with clear results)
• Strong copywriting skills—can write clear, engaging, persuasive emails for a variety of brand voices
• Ability to manage multiple clients and timelines without dropping the ball
• Agency experience preferred
• Bonus: HTML/CSS familiarity for custom email tweaks

Why Work With Us:

• Work with top-tier 8 & 9 figure DTC brands
• Clear systems and team support, but lots of autonomy
• Direct impact on performance and client growth
• Growth potential into leadership or strategy roles

Compensation:

To be considered for this role please apply and follow/connect with our CEO (Andrew Giessinger):