Director Of Paid Media

Mymagichealer; Colombo; Presencial; BRL 120.000 - 160.000; Tempo integral

Resumo da oferta

A fast-growing natural skin healing brand in Brazil is seeking a Director of Paid Media to lead their advertising strategy and execution. This role combines hands-on media buying with strategic growth leadership. You will manage significant ad budgets, develop compelling ad creatives, and drive growth to scale the brand's impact from $10M to $50M. Ideal candidates will have a strong e-commerce marketing background, expertise in Meta Ads, and leadership capabilities.

Serviços

Performance bonus

Paid time off

Health Spending Account (if in Canada)

Qualificações

• 4–8+ years in performance marketing, especially e-commerce.
• Expert-level Meta Ads experience.
• Experience managing high ad spend budgets.

Responsabilidades

• Own the paid acquisition engine and strategy.
• Run daily Meta Ads execution and manage budgets.
• Lead growth forecasting and hiring strategies.

Conhecimentos

Performance marketing expertise

Meta Ads experience

Leadership skills

Engagement in data-driven strategies

Analytical skills (Excel/Sheets fluency)

Descrição da oferta de emprego

ABOUT MYMAGICHEALER

MyMagicHealer is a growing e‑comm natural skin healing brand, serving customers with HS, acne, eczema, and chronic skin conditions who trust us for relief, results, and hope. We are building the #1 skin healing company in North America—and we're looking for a Director of Paid Media to lead our performance engine.

ROLE OVERVIEW

We are hiring a Director of Paid Media (Hands‑On) who will OWN the entire paid acquisition engine — strategy, execution, creative testing, and scaling. This role is responsible for:

• Daily Meta Ads execution
• Scaling profitably
• Creative testing system
• Performance strategy
• Funnel & CRO improvements
• Growth forecasting
• Cross‑team leadership

You are a hybrid operator: 50% hands‑on media buyer, 50% strategic growth leader. This role is critical to reach our $20M–$50M scale.

KEY RESPONSIBILITIES

• Paid Media Execution (Hands‑On)
  • Run Meta Ads daily (scaling, testing, optimization)
  • Manage budgets from $7k / day ? 20K / day
  • Own CAC, ROAS, MER targets
  • Maintain daily performance guardrails
  • Build and execute creative tests
  • Launch structured A/B tests
  • Adjust spend based on forecasting + inventory
• Overseeing Creative Strategy
  • Develop hooks, angles, and ad concepts
  • Analyze winning creative patterns
  • Lead weekly "Creative Performance Review"
  • Ensure weekly creative testing velocity
• Growth Strategy & Forecasting
  • Build weekly & monthy growth plans
  • Forecast CAC / MER and revenue based on spend
  • Maintain KPI dashboards
  • Present weekly growth performance to CEO
  • Partner with Ops on inventory and cashflow to inform scaling
  • Plan budget allocation across channels
• Funnel & CRO Optimization
  • Audit landing pages & identify conversion opportunities
  • Recommend split tests & improvementsCollaborate with CRO / Designer on LPs, PDPs, and offer pages
  • Improve checkout conversion and reduce friction
  • Align offers & bundles for paid efficiency
• Cross‑Functional Leadership
  • Collaborate with Content Director
  • Work closely with creative team, and editors
  • Lead weekly Growth Meeting
  • Build SOPs for scaling, testing, reporting

KPIs YOU OWN

• MER (daily, weekly, monthly)
• CAC vs Target
• ROAS by funnel stage
• Creative testing velocity
• % of revenue from paid
• New customer acquisition volume
• Profit per order after ads
• Scaling efficiency (margins)

REQUIREMENTS

• 4–8+ years in performance marketing (e‑commerce)
• Experience managing $100k–$1M+ monthly ad spend
• Expert‑level Meta Ads experience (mandatory)
• Bonus: TikTok Ads + Google Ads
• Experience with UGC‑driven direct‑response creative
• Previous leadership experience
• Proficiency in Google suite
• Skills: Deep understanding of CAC, MER, ROAS, cohorts, and blended metrics
• Strong funnel & CRO understanding
• Strong creative strategy instincts
• Highly analytical (Excel / Sheets fluency)
• Strong communication & leadership
• Ability to build systems, SOPs, and improve processes
• High accountability and ownership mentality
• Iteration‑driven
• Problem solver
• Calm under pressure
• Strategic & data‑led
• Obsessed with performance
• Self‑starter, proactive, independent
• Loves speed + excellence
• Loves building and scaling systems

WHY JOIN MYMAGICHEALER

• Fast‑growing, profitable DTC brand with strong community
• Founder‑led, vision‑driven company
• Creative freedom + huge impact
• You directly influence how we scale from $10M ? $50M
• Performance bonus
• Paid time off
• Health Spending Account (if in Canada)