Dbm/Crm Analyst

Lenovo; São Paulo; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading technology company is seeking a CRM Analyst in São Paulo. The ideal candidate will create and execute marketing strategies using a strong focus on customer interactions and data analysis. Responsibilities include segmenting customers with SQL, executing campaigns via Salesforce Marketing Cloud, and improving customer engagement through data insights. The role requires a bachelor's degree and experience in marketing-oriented roles, along with strong analytical and interpersonal skills.

Qualificações

• Bachelor Degree: must have analytical skill.
• Experience in Marketing-oriented roles, especially data-driven campaign management.
• Proficiency in SQL and HTML programming.

Responsabilidades

• Create customer segmentations using SQL and edit HTMLs on Salesforce Marketing Cloud.
• Design and analyze push campaigns on internal systems.
• Build reports and strategic recommendations by analyzing data.

Conhecimentos

Analytical skills

SQL

HTML programming

Interpersonal communication

Data interpretation

CRM management

Formação académica

Bachelor Degree

Ferramentas

Salesforce Marketing Cloud

Google Analytics

Office package (Word/Excel/PPT)

Descrição da oferta de emprego

Description and Requirements

The Motorola’s DBM / CRM Analyst provides direction, leadership, comprehensive applicable data, guidance and assistance to promote interactions and experiences with customers during its journey with Motorola.

This person will create and execute marketing strategies that increase the value of our customer base over time (CLTV), using marketing technologies and a big data stack.

This role has been chartered to support functionality (email marketing, push notification and WhatsApp messages) that will help Motorola's digital presence in scaling up our audience, nurturing deep relationships with our base, increase brand equity and test new tactics to retain our customers.

Position based in São Paulo Office - SP.

Responsibilities

• Create customer segmentations using SQL language and edit HTMLs on Salesforce Marketing Cloud; execute A/B tests and derive business improvement conclusions.
• Create push campaigns on Engage (internal Motorola’s system) and analyze the results.
• Create, develop, execute and maintain a comprehensive strategy to collect, segment, analyze and integrate customer expectations, preferences and aversions into marketing functions across all products.
• Build reports and strategic business recommendations by analyzing dashboards and processing data.
• Must have good interpersonal skills to manage contacts with different professionals and contact key stakeholders (IT, Brand, E-commerce, Regional Marketing, Insurance and Monetization teams) in furthering our marketing objectives.
• Make decisions based on data analysis. Have capabilities to maintain the integrity of the CRM system, including updates, refinements and overall database.

Requirements

• Bachelor Degree: must have analytical skill.
• Experience in Marketing-oriented roles (data-driven campaign management, loyalty marketing, customer journeys, BTL marketing via email, SMS, direct mail, online/ social channels and Google Analytics).
• SQL and HTML programming language.
• Understanding of the development and deployment of CRM activities using SFMC (Salesforce Marketing Cloud). Salesforce Marketing Cloud certificate preferred.
• Be dynamic, with excellent interpersonal communication and agility.
• Have an analytical mind and know how to work with data in favor of the objectives.
• Be extremely organized, proactive and able to work independently.
• Knowledge of the office package (Word/Excel/PPT).

Differentials

• Experience in Data Science projects (big data, machine learning, data engineering).
• Smartphone features knowledge.
• Experience in agencies working and opening briefings.

Languages

• Advanced English.