Content Operations Specialist

Sofia Health; Itaquaquecetuba; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A wellness technology company based in Brazil is looking for a Content Operations Manager. This role is crucial for managing content operations across various channels, ensuring providers are effectively showcased. You will focus on planning and executing seamless content processes, leveraging data to enhance strategies, and engaging with multiple teams. The ideal candidate will have strong content management skills, a relevant bachelor's degree, and a knack for analytical thinking to drive content performance across the board.

Qualificações

• Ability to write, edit, and optimize engaging content.
• Experience collaborating with marketing and design teams.
• Knowledge of SEO and digital marketing principles.

Responsabilidades

• Manage content operations across multiple channels.
• Coordinate podcast promotion workflows.
• Create content briefs and monitor performance.

Conhecimentos

Content development

Content management

Analytical skills

Project management

Communication

Formação académica

Bachelor's degree in Communications, Marketing, Journalism, or related field

Ferramentas

Content Management Systems (CMS)

Descrição da oferta de emprego

Must Apply Online. Use Form below. Company Description

Sofia Health is a U.S.-based wellness technology company and two-sided marketplace connecting people to trusted health and wellness professionals. We support 1,000+ providers with tools for visibility, scheduling, and bookings across therapy, coaching, fitness, nutrition, and integrative health.

Role Description

The Content Operations Manager is responsible for managing content operations across all major channels and ensuring providers on the Sofia Health platform are consistently surfaced through structured, repeatable systems.

This role focuses on planning, coordination, prioritization, and execution flow — working with existing content, provider profiles, and internal team members to ensure content moves smoothly from planning to publication.

The role also involves leveraging data and analytics to refine content strategies, driving engagement, and ensuring operational efficiencies in content processes.

What You Will Do

Content & Provider Curation

• Review and audit provider profiles on the Sofia Health platform
• Organize providers by modality, topic, availability, and seasonality
• Maintain a structured rotation system to ensure fair and consistent exposure
• Select providers and content to feature based on campaigns and priorities

Plan and coordinate content across:

• Blog
• LinkedIn
• Social media
• Podcast promotions
• Build weekly and monthly content plans aligning providers, topics, and channels
• Ensure content is accurate, current, and aligned across all surfaces

Podcast & Media Coordination

• Manage podcast promotion workflows, including:
  • Episode launch coordination
  • Provider or guest features
  • Cross-posting to email, blog, and social channels
• Ensure podcast content is repurposed and distributed consistently

Coordination & Execution Flow

• Create clear content briefs, lineups, and timelines for email upload and formatting support, podcast and blog publishing
• Manage handoffs between team members to ensure timely publication
• Review scheduled content for accuracy, completeness, and coverage

Lead Awareness & Performance Tracking

• Monitor inbound interest generated from content
• Flag provider-related leads and opportunities for follow-up
• Track engagement and performance across channels
• Identify patterns in what drives clicks, inquiries, and bookings

Who You Are

• Highly organized and detail-oriented
• Comfortable managing content across multiple channels at scale
• Strong written English (professional working proficiency)
• Process-driven and systems-oriented
• Able to prioritize independently and manage recurring workflows
• Clear communicator who keeps work moving across teams

Qualifications

• Content development and management skills, including the ability to write, edit, and optimize engaging and impactful content
• Proficiency in content strategy and workflow management, as well as experience with content management systems (CMS)
• Strong analytical skills with an ability to interpret data and apply insights to enhance content performance
• Experience in collaborating with cross-functional teams, including marketing, design, and product teams
• Strong organizational and project management skills, with an ability to manage multiple priorities in a fast-paced environment
• Knowledge of SEO, digital marketing principles, and content optimization best practices
• Bachelor's degree in Communications, Marketing, Journalism, or a related field
• Experience in the health or wellness industry is highly desirable