The Business Development Representative (BDR) is responsible for generating qualified sales conversations and pipeline for Exelegent’s 2026 growth objectives.
This role combines inbound lead qualification and active outbound prospecting, ensuring pipeline continuity even during periods of low inbound demand.
The BDR is accountable for pipeline flow, not for waiting on leads.
Key Responsibilities
- Actively generate new sales opportunities through outbound prospecting when inbound lead volume is insufficient
- Execute cold outreach via email, LinkedIn, and approved outbound tools
- Proactively identify and engage target accounts and decision-makers
- Support Account-Based Marketing (ABM) initiatives with targeted outreach
Lead Qualification
- Qualify inbound leads according to ICP and SQL definitions
- Validate decision‑maker authority, business need, and timing
- Schedule qualified meetings for the sales team
- Work closely with Marketing to align messaging, targeting, and campaigns
- Collaborate with Sales to ensure smooth handoff and feedback loops
- Maintain accurate CRM records and pipeline hygiene
- Follow defined outreach sequences and qualification standards
Success Metrics
- Number of qualified SQLs generated per month (inbound + outbound)
- Consistency of pipeline flow regardless of inbound volume
- Meeting‑to‑opportunity conversion rate
- Pipeline value influenced or created
- Accuracy and completeness of CRM data
Required Qualifications
- 1–3 years of experience in outbound sales or business development (B2B)
- Proven experience with cold email and LinkedIn prospecting
- Strong written and verbal communication skills in English
- Ability to work with structured ICP and qualification frameworks
- Comfortable operating in a performance‑driven, remote environment
Preferred Qualifications
- Experience selling B2B services, technology, or SaaS
- Familiarity with outbound and CRM tools (e.g., Apollo, Instantly, LinkedIn Sales Navigator)
- Exposure to mid‑market or enterprise sales motions
- Experience supporting ABM or targeted account strategies
- Proactive and self‑directed
- Comfortable switching between inbound qualification and outbound prospecting
- Strong discipline in follow‑ups and documentation
Why Join Exelegent
- Clear expectations and measurable impact on revenue
- Opportunity to work with enterprise and mid‑market accounts
- Structured processes combined with autonomy
- Direct contribution to pipeline and growth initiatives