Email Marketing Specialist ofertas em United States

Career opportunity with Department of Culture and Tourism

The Marketing Unit Head- Emirati talent is responsible for meeting strategic objectives, marketing project management, including includes all aspects of brand development and management, design and production of materials / collateral, responsibility of media planning and buying, setting project management schedules and deliverables, and ensuring campaigns remain on brand.

Job Scope and Responsibilities :

• Develop and implement a comprehensive marketing strategy that aligns with the museum’s goals and target audience.
• Oversee the creation and execution of marketing campaigns across various channels, including digital, print, and social media, to promote exhibitions, programs, and events.
• Monitor and analyze the effectiveness of marketing campaigns, adjusting strategies based on performance metrics and audience feedback.
• Collaborate with the museum’s leadership team to define marketing priorities and goals, ensuring alignment with the museum’s broader strategic plan.

Brand Management :

• Ensure consistent and effective brand messaging across all marketing and communication materials, both internal and external.
• Oversee the development of brand guidelines to maintain the integrity and positioning of the museum’s brand identity.
• Act as a brand ambassador, ensuring that all public-facing communications align with the museum’s values and objectives.

Media & Public Relations :

• Lead media relations efforts, including drafting press releases, organizing media events, and managing relationships with journalists and influencers.
• Coordinate with the museum’s leadership on crisis communication plans and ensure timely, accurate responses to public and media inquiries.
• Build and maintain strong relationships with key media outlets and industry stakeholders to enhance the museum’s public profile.

Digital Marketing & Social Media :

• Oversee the museum’s digital marketing efforts, including website management, social media strategy, and digital content creation.
• Develop and implement strategies to increase online engagement, grow the museum’s social media following, and drive traffic to the museum’s website.
• Ensure digital marketing efforts reflect best practices in SEO, SEM, and user experience design.

Budget Management & Reporting :

• Develop and manage the marketing and communications budget, ensuring efficient allocation of resources and cost-effective campaign execution.
• Prepare regular reports on marketing activities, performance metrics, and budget expenditures for senior management review.
• Monitor industry trends and competitor activities to identify opportunities for growth and improvement in the museum’s marketing efforts.

Experience & Qualifications :

Education :

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field. Master’s degree preferred.

Experience :

• 7 years of experience in marketing and communications, with a proven track record of managing successful marketing campaigns and brand strategies.
• Experience in the cultural, museum, or nonprofit sectors essential, and in a Natural History Museum is highly desirable.
• Strong background in digital marketing, media relations, and public communication.
• Proficiency in English and Arabic is required; knowledge of additional languages is beneficial.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing

Museums, Historical Sites, and Zoos, Museums, and Marketing Services

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Marketing Unit Head Uaen • Abu Dhabi Emirate, United Arab Emirates