Digital Marketing Executive

Gulf Workforce; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A recruitment marketing firm in Dubai is seeking a Digital Marketing Executive to enhance their online presence. The role involves managing social media, SEO content creation, and running PPC campaigns on platforms like Google and LinkedIn. The ideal candidate should have at least 2 years of experience in digital marketing, particularly within the recruitment sector. You will work closely with the founder, contributing to brand growth and enjoying a startup culture that promotes career advancement.

Benefits

Salary

Visa

Insurance

Performance Based Incentives

Qualifications

• 2+ years in digital marketing, preferably in recruitment or B2B services.
• Hands-on experience with Google Ads, LinkedIn Ads, and lead generation tools.
• Ability to create high-quality, engaging content.

Responsibilities

• Develop and execute content strategies for LinkedIn, Facebook, and Instagram.
• Create and optimize SEO-friendly blog posts.
• Run targeted social media campaigns to generate inbound leads.
• Ensure Gulfworkforce.com is updated and user-friendly.
• Implement email marketing funnels and CRM-based outreach.

Skills

SEO

Content marketing

LinkedIn marketing

Google Ads

Lead generation tools

Canva

ChatGPT

Marketing automation tools

Education

Bachelor's degree in Marketing, Communications, or a related field

Tools

Google Ads

LinkedIn Ads

Job description

About the job Digital Marketing Executive

Job Responsibilities:

• Social Media Management:
• Develop and execute content strategies for LinkedIn, Facebook, and Instagram.
• Manage daily posts, engage with followers, and track performance.
• Run targeted social media campaigns to generate inbound leads.
• Content Marketing & SEO:
• Create and optimize SEO-friendly blog posts.
• Develop email newsletters and recruitment-focused articles.
• Work with AI tools to generate engaging, value-driven content.
• Performance Marketing & Ads:
• Set up and manage LinkedIn and Google Ads (without heavy paid dependency).
• Optimize campaigns for lead generation with a focus on organic growth.
• Website & Analytics:
• Ensure Gulfworkforce.com is updated, user-friendly, and SEO-optimized.
• Monitor Google Analytics & other tools to track performance and engagement.
• Lead Generation & Automation:
• Use digital strategies to generate leads for recruitment services.
• Implement email marketing funnels and CRM-based outreach.
• Branding & Growth Hacking:
• Explore new marketing trends to differentiate us in the recruitment industry.
• Run A/B tests on creative, copy, and targeting strategies.

Key Requirements:

• Experience:2+ years in digital marketing, preferably in recruitment or B2B services.
• Skills:
• Strong SEO, content marketing, and LinkedIn marketing skills.
• Hands-on experience with Google Ads, LinkedIn Ads, and lead generation tools.
• Proficiency in Canva, ChatGPT, and marketing automation tools.
• Ability to create high-quality, engaging content.
• Mindset:
• Proactive, data-driven, and goal-oriented.
• Creative thinkers who can generate organic traction.
• Ability to work in a fast-paced, bootstrapped startup environment.

Preferred Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Experience in recruitment marketing or B2B lead generation is a plus.
• Familiarity with UAE and GCC job markets.

Why Join GWF?

• Growth-Oriented Role: Work directly with the founder and help scale the brand.
• Ownership & Autonomy: Drive marketing strategies with creative freedom.
• Startup Culture: Learn and grow in an exciting, fast-paced environment.
• Career Progression: Opportunity to lead the marketing function as the company scales.

Salary + Visa + Insurance + Performance Based Incentives.