B2B Growth Marketing Lead — Remote

Antler; Remote; AED 440,000 - 551,000; Full time

Job summary

A leading financial technology company based in Dubai is seeking a Head of Performance Marketing (B2B) to manage and scale their paid acquisition engine. This role involves hands-on leadership of a small team, focusing on creative strategy, media buying, and conversion optimization while managing significant budgets. The ideal candidate will have over 8 years of B2B performance marketing experience, thrive in a data-driven environment, and be capable of transforming cold traffic into a qualified sales pipeline.

Benefits

Flexible hours

Opportunity for remote work

Innovative company culture

Qualifications

• 8+ years of B2B performance marketing experience with proven results.
• Hands-on expertise with Meta, TikTok, and Google Ads.
• Strong analytical skills for diagnosing performance metrics.

Responsibilities

• Own paid acquisitions across multiple platforms.
• Lead creative strategies for video ads.
• Optimize funnel performance and conversions.
• Ensure tracking reliability across marketing channels.
• Align with Sales for lead qualification and follow-up.

Skills

Performance marketing experience

B2B marketing expertise

Analytical skills

Creative strategy

CRO skills

Leadership

Tools

HubSpot

Mixpanel

Google Sheets

Google Ads

Meta Ads

TikTok Ads

Job description

A leading financial technology company based in Dubai is seeking a Head of Performance Marketing (B2B) to manage and scale their paid acquisition engine. This role involves hands-on leadership of a small team, focusing on creative strategy, media buying, and conversion optimization while managing significant budgets. The ideal candidate will have over 8 years of B2B performance marketing experience, thrive in a data-driven environment, and be capable of transforming cold traffic into a qualified sales pipeline.