Trade Marketing Executive

Stanley Black & Decker; Dubai; On-site; AED 100,000 - 140,000; Full time

Job summary

A leading global tools company is seeking a Trade Marketing Executive in Dubai to support the growth of the DEWALT brand across the Middle East and Africa. The ideal candidate will manage promotional events, implement pricing strategies, and analyze market trends to drive sales. This role offers opportunities for career growth and development within a diverse and innovative team environment.

Benefits

Competitive salary

Career development opportunities

Diverse and inclusive culture

Access to learning resources

Qualifications

• Experience in trade marketing, preferably in tools or related sectors.
• Strong communication and project management skills.
• Ability to analyze market trends and consumer behavior.

Responsibilities

• Support the growth of DEWALT Professional Power Tools in the region.
• Implement marketing programs and pricing strategies.
• Coordinate promotional events and campaigns.
• Analyze and report on marketing KPIs.
• Develop and manage brand strategies.

Skills

Category management

Market analysis

Sales support

Communication skills

Project management

Job description

TRADE MARKETING EXECUTIVE

Responsibilities

• Supporting the Growth of DEWALT Professional Power Tools across Middle East / East & West Africa
• Employ the principles of category management with regards to range assortment, channel specific, ranges promotion, Pricing, Display / Merchandise replenishment and effective sales drivers in-order to grow in Traditional Channel (With Focus on Premium Store Program)
• Support Sales Teams of Oman / Kuwait / Egypt with Implementation of Key Marketing Programs
• Support in conducting and competition pricing reviews for DEWALT PPT across UAE / KSA / GCC
• Support in Development of pricing and promotional plans for NEW Product Launches / SKU Activations & Range Expansion across Middle East
• Support with Regional Implementation and Adaptations of NEW Product Launches (Driving and Tracking on-field Test Results of New Products / Tracking Demonstrations by markets)
• Support with Implementation of DEWALT 100 Years Campaign across Middle East / Track Campaign progress with Sell Out details
• Working Closely with Internal Stakeholders / Advertising Agencies for the designing and finalizing the DEWALT Segment Based communication flyers – Civil Construction Segment / Interior Finishing Segment
• Organizing and presenting the promotional events in front of dealers and direct consumers.
• Work closely with Trade Marketing Manager and Supply Chain Team to accurately forecast the market.
• Periodically reviewing Range Assortment at DEWALT Premium Stores
• Support in implementation in Tracking of UAE End User Tool Refresh Program with UAE Field Manager & End User Team
• Accountability for Gross Sales Value (GSV / IVP), Net Sales Value (NSV), SGM (SGM)
• Responsible for collection, analysis and reporting of marketing KPI's.
• Partner with agencies on strategic communications and graphic design.
• Implement performance metrics and tracking tools to measure results.
• Create press releases and distribute to local media outlets.
• Act as the organization's representative with the media and at conferences.
• Manage short-term and long-term resource allocation to ensure project timelines are met.
• Understand customer pain points, assist in defining solutions and bring them to life.
• Assist with approval social media and other ads from marketing vendor.
• Coordinate web projects that present consistent, timely, and accurate information to prospective students and families.
• Prepare, monitor, and evaluate departmental budgets, and ensure that the department operates in compliance with allocated funding.
• Create flyers, promotional materials for upcoming events and engage constituents.
• Develop and implement brand management.
• Oversee the implementation and execution of the marketing strategy - including campaigns, events, digital and print marketing.
• Build team culture and consistently hold employees accountable for upholding the organization's values.
• Support the achievement of key strategic goals while generating gainful media coverage.
• Able to socialize ideas, make recommendations, develop plans and gather consensus to move forward.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks

You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.

What You’ll Also Get

Career Opportunity : Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development :

Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture :

We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company :

You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.