Tik Tok Paid Media Specialist

FIVE Hotels and Resorts; Dubai; On-site; AED 183,000 - 258,000; Full time

Job summary

A luxury hotel group in Dubai is seeking a TikTok Paid Media Specialist to manage TikTok advertising campaigns that enhance event attendance and drive revenue growth. Candidates should have 2-4 years of experience in TikTok marketing, exceptional collaboration skills, and familiarity with TikTok trends. This role offers the opportunity to work in a vibrant environment that fosters creativity and innovation. The ideal candidate is a proactive, data-driven individual with a keen eye for detail and a passion for hospitality.

Benefits

Diverse and inclusive workplace

Opportunities for career growth

Qualifications

• 2-4 years of experience managing TikTok Ads campaigns.
• Exceptional skills in driving revenue using TikTok advertising.
• Strong familiarity with TikTok trends and creative practices.

Responsibilities

• Builds, launches, and optimizes TikTok Advertising Campaigns for events.
• Develops full-funnel TikTok strategies for revenue growth.
• Prepares performance reports with insights and strategic actions.

Skills

Management of TikTok Ads campaigns

Driving revenue and footfall using TikTok advertising

Understanding TikTok creative best practices

Audience segmentation and retargeting

Collaboration with creators and videographers

Data-driven mindset

Experience in nightlife or entertainment

Tools

GA4

Google Tag Manager

Job description

Tik Tok Paid Media Specialist - FIVE Palm Jumeirah

Dubai, United Arab Emirates | Posted on 01/16/2026

Are You Ready for aDaring Challenge with The World’s Hottest Luxury Hotel Group? Disruptive byDesign, FIVE Hotels and Resorts is Redefining ‘FIVE-Star’ Hospitality andSetting the Gold Standard across the Industry.

Join the FIVE Tribe -and Get Ready to Make Waves.

The Candidate

A Driven Self-Starter, you have ExcellentCommunication, Leadership and Organisational Skills. As an Astute Creative andCritical Thinker, you can Conceptualise and Implement Innovative Solutions in aFast-Paced Environment. Not even the Smallest Detail Escapes Your Keen Eye andYou Execute Tasks Proactively with Precision and Finesse. A ‘Can-Do!’ AttitudeCoupled with An Inherent Flair for Taking Ownership Makes You a HighlyMotivated Go-Getter.

Your Outgoing and Approachable Nature enables you toSeamlessly Connect with other ‘FIVERs’ and key Stakeholders, ensuring thatTheir and Your Journey at FIVE is nothing short of Sensational. Joining our DigitalMarketing and E-Commerce Team as a TikTok Paid Media Specialist will Empoweryou to deliver Exceptional Experiences across our award-winning LifestyleDestinations. Jump on Board and Unlock your Potential in a Buzzing Environmentthat will take your Career to New Heights!

What We’re Looking For

• A proven trackrecord of 2-4 years in managing TikTok Ads campaigns.
• Exceptionalskills in Driving Revenue, footfall and conversations using TikTok advertising,showcasing a commitment to Industry-Leading Standards.
• Strongfamiliarity with and understanding of TikTok creative best practices, trends,storytelling, hooks, User Generated Content (UGC), influencer style content,and native platform behaviours.
• Comprehensiveknowledge of audience segmentation, retargeting workflows, and full-funneloptimisation specifically for TikTok.
• Previousexperience in working with TikTok Pixel, server-side tracking, and eventoptimisation.
• SensationalCollaboration skills to work effectively with creators, videographers, or UGCpartners to produce High-Performing short-form video content.
• Brings a data-driven Mindset with the ability to translate Creative andAudience Performance into clear, actionable insights that elevate FIVE’sdigital impact.
• Demonstrates confidence working closely with Web, Brand, and On-SiteActivation Teams to ensure Paid TikTok Campaigns align seamlessly with Events,Offers, and real-time Social Moments.
• Thinks Proactively and Creatively, staying deeply connected to TikTokCulture, Emerging Formats, Viral Trends, and the fast-moving digital landscape.
• A proven track record of Experience in Nightlife, Hospitality,Entertainment, or Events.
• Possesses familiarity with GA4 and Google Tag Manager, with the abilityto support tracking, optimisation, and performance measurement acrossplatforms.
• A Proactive Nature, coupled with a meticulous Eye for Detail, ensuresevery aspect of the Operation is perfectly curated.
• A hands-on attitude, fuelled by a ‘Can-Do!’ Spirit.

KeyResponsibilities

• Builds, launches, and optimises TikTok Advertising Campaigns designed todrive Event Attendance, Table Bookings, Venue Awareness, and measurable RevenueGrowth across FIVE’s Lifestyle Experiences.
• Develops full-funnel TikTok Paid Strategies spanning Prospecting,Retargeting, and Loyalty Audiences to maximise reach, efficiency, andconversion across all priority markets.
• Partners closely with Content Teams to guide the creation ofhigh-performing TikTok-first Assets, including UGC-style videos, Influencer-ledcontent, On-Site Captures, Trend-led Concepts, Hooks, and Storylines engineeredfor impact.
• Implements and validates TikTok Pixel Tracking and Event Configuration,ensuring precise Attribution, accurate Measurement, and data-drivenoptimisation.
• Prepares frequent Performance Reports with clear Insights,Recommendations, and Strategic Actions across Creative, Audience Segments, andFunnel Stages.
• Identifies platform opportunities, Trend Moments, Cultural Shifts, andInnovative Tactics that increase Awareness, stimulate Bookings, and elevateoverall Revenue.
• Stays fully up to date with TikTok Trends, Ad Formats, Platform Updates,and Best Practices within the Nightlife, Hospitality, Luxury, and Entertainmentspace.
• Explores additional Paid Media Channels, including Meta, Snapchat,Google, and YouTube when needed, while maintaining TikTok as the primaryStrategic Focus.

The Team

‘FIVERs’ are Culturedyet Chic, Confident yet Self-Effacing, and Work Hard to Play even Harder. As aFIVE Tribe Member, you'll Personify the distinct ‘Vibe at FIVE’ and apply it tocreate Insta-Perfect Experiences for our Guests that keeps them Coming Back forMore. If you Dream of being surrounded by Like-Minded Individuals who shareyour Passion for Delivering Unforgettable Moments that last a Lifetime – then LookNo Further and Unleash your Next-Level Potential.

FIVE curatesworld-class Entertainment and Luxury Living while Championing EnvironmentalStewardship. Driven by its core millennial base, FIVE has aligned to lead theway in ‘Sustainable Indulgence’ trailblazing next-level, high-energyExperiences within an Environmentally and Socially Responsible Framework.

An EqualOpportunity Employer

The FIVETribe represents over 80 nationalities across its over 2000 ‘FIVERs.’ FIVE doesnot discriminate and is Committed to Hiring a Diverse and Inclusive Workforceas an Equal-Opportunity Employer. Ranked regularly in the Top 10 on the GreatWorkplaces in the UAE list of Large Organisations, the FIVE Tribe is more thana group of people working together – it is a Family bonded by common Values andGoals, Celebrating People, Culture and Diversity.

About FIVE Hotels andResorts

FIVE Hotels andResorts prides itself on being Disruptively Different and Daringly Unique. OurGrowing Portfolio of Lavish Destinations in the Middle East and Europe are theepitome of Glamour and Experiential Luxury, offering boundary-breakingExperiences at FIVE’s award-winning Hotels, Dining Concepts, and ImmersiveNightlife Venues. As part of the Accomplished FIVE Tribe, you will be part of agroup of High Achievers who Fearlessly Challenge Conventions on a Global Stage.

Findout more here: fivehotelsandresorts.com