Specialist Performance Marketing Channels

Talabat; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading delivery platform in Dubai seeks a CRM Specialist to manage and implement campaigns. The ideal candidate will possess a Bachelor's degree in marketing and at least 2 years of experience, with strong skills in SQL and Excel. Responsibilities include optimizing campaign performance and managing budgets. The role demands being data-driven, detail-oriented, with excellent communication skills. This position offers a dynamic work environment and a chance to impact regional marketing efforts.

Qualifications

• Minimum 2 years of proven relevant work experience, preferably in a fast-paced environment.
• Experience working with SQL and excellent Excel skills.
• Fluency in written and spoken English.

Responsibilities

• Own and implement CRM campaigns on a country level.
• Monitor lifecycle campaign performance and suggest optimizations.
• Forecast, align, and monitor campaign spend.

Skills

Data-driven mindset

Time management

Communication skills

Interpersonal skills

Education

Bachelor's degree in marketing or equivalent

Tools

SQL

Excel

CRM tools like Braze

Job description

About the opportunity

Your mission is to work closely with our CRM team to ensure the execution of projects goes as smoothly as possible. This role will be part of our regional Performance Marketing team looking after all Talabat markets.

Role Summary

As a Specialist, you will own and implement CRM campaigns on a country level for talabat. You'll need to be flexible, performance-driven, with an experimentation mindset and able to work with tight deadlines and be willing to be hands-on to get the job done.

What’s On Your Plate?

• Ideation of CRM campaigns around the customer lifecycle to meet business needs.
• Coordination with Campaign Ops team for launch of CRM campaigns to address challenges faced by local markets (churn increase, frequency drop etc.).
• Forecasting, aligning and monitoring campaign spend and ensuring adherence to monthly, quarterly and annual CRM budgets.
• Monitoring lifecycle campaign performance and suggesting optimizations based on best practices and learnings from other markets.
• Creating visibility for local marketing teams on performance and cost evolution.
• Formulation of data backed hypotheses to optimize ROI from existing flows.

What you need to be successful

• Bachelor's degree in marketing or equivalent, with a strong data focus.
• Minimum 2 years of proven relevant work experience, preferably in a fast-paced working environment.
• Experience working with SQL, and excellent Excel skills.
• Experience in working with CRM and campaign management tools like Braze or similar.
• Being data-driven and passionate about results. Comfortable working with data and reporting campaign performance.
• Good time management skills.
• Fluency in written and spoken English.
• Good interpersonal, communication and presentation skills.
• Proactive, responsible, attention to detail and a good team player.

Who we are

talabat is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.