Social Media Specialist

confidential; Sharjah; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading marketing firm in Sharjah is seeking an experienced Social Media Specialist to manage and enhance its social media presence. The role focuses on creating engaging, culturally relevant Arabic content to drive audience engagement and brand visibility within the GCC region. The ideal candidate is a native Arabic speaker with a background in marketing and at least 3 years of experience in social media management, capable of developing effective strategies and fostering online relationships.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Native Arabic speaker; excellent writing and content creation skills.
• 3–5 years of experience in social media management or digital marketing.

Responsibilities

• Produce Arabic content reflecting local trends and audience expectations.
• Develop and manage social media strategies for brand visibility.
• Monitor social media activity and engage with followers.

Skills

Social media management

Content creation

Community engagement

Storytelling

Digital marketing

Education

Bachelor’s degree in Marketing or related field

Tools

Photo/video editing tools

Social media management platforms

Job description

Job Purpose

The Social Media Specialist will be responsible for managing and growing the company’s social media presence across all platforms through engaging, culturally relevant Arabic content.

The role focuses on content creation, community engagement, and social media strategy execution to enhance brand awareness, audience engagement, and online reputation within the GCC region.

Key Responsibilities

• Produce exceptional Arabic content that reflects GCC cultural relevance, local trends, and audience expectations.
• Develop, implement, and manage social media strategies aimed at increasing brand visibility, engagement, and community growth.
• Create, edit, and publish compelling content including posts, captions, scripts, videos, reels, stories, and other platform‑specific formats.
• Monitor daily social media activity, actively engage with followers, respond to comments and direct messages, and foster strong online relationships with customers and communities.
• Track performance metrics and provide regular insights and recommendations to improve content effectiveness and audience engagement.
• Stay updated on social media trends, platform updates, and best practices relevant to the GCC market.
• Ensure all content aligns with brand voice, guidelines, and communication standards.

Qualifications and Experience

• Bachelor’s degree in Marketing, Communications, Media, Digital Marketing, or a related field.
• Native Arabic speaker with excellent writing and content creation skills; strong command of English is an advantage.
• 3–5 years of experience in social media management, content creation, or digital marketing (experience within the GCC region is preferred).
• Hands‑on experience managing major social media platforms (Instagram, X, LinkedIn, TikTok, Facebook, YouTube).
• Basic skills in photo/video editing tools and social media management platforms.
• Strong Arabic storytelling and copywriting skills.
• Creativity and a strong sense of visual and content trends.
• Community management and customer engagement skills.
• Analytical mindset with ability to interpret social media insights.
• Ability to manage multiple platforms and deadlines effectively.