Social Media Specialist

TASC; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading recruitment agency in Dubai is seeking a Social Media Specialist to manage and optimize campaigns for luxury smart home solutions. The ideal candidate will have 3-5 years of experience in paid social and search, strong analytical skills, and proficiency with tools such as Meta Ads and Google Ads. This role requires excellent communication skills and a passion for creative marketing strategies.

Qualifications

• 3-5 years of experience in paid social and search for consumer services.
• Proven track record of running profitable campaigns.
• Hands-on experience with advertising and analytics tools.

Responsibilities

• Plan and optimize campaigns on Meta, Google, and LinkedIn.
• Develop audience strategies and manage budgets.
• Oversee community engagement and track performance.

Skills

Paid social management

Paid search management

Campaign optimization

Content creation

Community engagement

Analytical skills

Strong communication

Tools

Meta Ads

Google Ads

GA4

GTM

Webflow

Canva

Jobber CRM

Zoho

Job description

Overview

Role : Social Media Specialist

Location : Dubai, UAE

Type : Full-time

Client Industry : Luxury Smart Home & Home Cinema Installation

Key Responsibilities

• Plan, launch, and optimise paid campaigns on Meta, Google, and LinkedIn for smart home, AV, lighting, shading, Wi-Fi, security, and home cinema solutions.
• Develop audience strategies, manage budgets, track performance, and optimise campaigns for maximum ROI.
• Manage content calendar across Instagram, TikTok, LinkedIn, and YouTube Shorts; capture and produce visual assets from real installs.
• Partner with Sales to create case studies, testimonials, and reels for marketing campaigns.
• Oversee community engagement with fast replies, tips, and appointment-booking DMs.
• Create and test landing pages, run A / B tests, and improve conversion rates and speed-to-lead.
• Manage email and WhatsApp lifecycle campaigns : welcome, quote follow-up, reactivation, post-install care, and VIP property-manager cadence.
• Track and report campaigns using GA4, GTM, and CRM offline conversions; maintain weekly dashboards.

Qualifications

• 3 5 years of experience in paid social and search for high-value consumer services or property-related products.
• Proven track record of running and scaling campaigns profitably.
• Hands-on experience with Meta Ads, Google Ads, GA4, GTM, Webflow or other CMS, landing page builders, and Canva.
• Strong English communication skills; Arabic is a plus.
• Bonus : experience with Jobber CRM, Zoho, call tracking, and WhatsApp lead flows.
• Portfolio demonstrating real metrics (CPL, ROAS) and campaign insights.

TASC Recruitment Team