Social Media Marketing Specialist - Digital Marketing

Tipstat; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A digital marketing agency in Dubai is seeking a skilled professional to develop and implement effective social media strategies. Key responsibilities include managing content across platforms and analyzing performance metrics to enhance brand engagement. Ideal candidates should possess a relevant bachelor's degree and experience in digital marketing. Excellent communication skills are essential for success in this dynamic role.

Qualifications

• Bachelor's degree in Marketing Communications or a related field.
• Proven experience in managing social media platforms and digital marketing campaigns.
• Strong understanding of current online marketing concepts, strategy, and best practices.

Responsibilities

• Develop and implement social media strategies to enhance brand awareness and drive engagement.
• Create, curate and manage published content that aligns with the company’s brand voice.
• Analyze key metrics and adjust strategies to optimize performance.

Skills

Social media management

Content creation

Digital marketing strategies

Analytics

Communication skills

Education

Bachelor's degree in Marketing or Communications

Job description

Tasks

• Develop and implement social media strategies to enhance brand awareness and drive engagement across various platforms.
• Create curate and manage published content (images video written) that aligns with the companys brand voice and goals.
• Monitor listen and respond to users in a social way while cultivating leads and sales utilizing social listening tools.
• Analyze key metrics and adjust strategies accordingly to optimize performance and achieve marketing objectives.
• Collaborate with cross-functional teams to develop integrated digital marketing campaigns that leverage social media channels effectively.

Requirements

• Bachelors degree in Marketing Communications or a related field.
• Proven experience in managing social media platforms and digital marketing campaigns.
• Strong understanding of current online marketing concepts strategy and best practices.
• Excellent written and verbal communication skills with a keen eye for detail.
• Ability to analyze metrics and create reports to inform future marketing strategies.