Social Media Manager

Ziphire.hr; United Arab Emirates; Hybrid; AED 257,000 - 331,000; Full time

Job summary

A leading digital marketing agency in the United Arab Emirates is seeking a Social Media Senior Manager to oversee the social strategy for several brands. This role requires over 6 years of experience in social media management or content marketing, with a proven ability to enhance brand engagement and sentiment. The ideal candidate should be adept at managing campaigns, analyzing performance metrics, and collaborating with various stakeholders. A competitive benefits package is offered, including work-from-home options.

Benefits

Paid Time Off

Work From Home

Training & Development

Performance Bonus

Qualifications

• 6+ years in social media management or content marketing.
• Proven track record in B2C/B2B contexts, especially in regulated environments.
• Experience managing multiple brands in different regions and languages.

Responsibilities

• Develop social strategy aligned with brand objectives.
• Produce high-impact social content across platforms.
• Manage influencer partnerships and ensure compliance.

Skills

Social media management

Content marketing

Digital communications

Visual storytelling

Copywriting

Community building

Job description

Job Overview

We’re looking for a strategic, creative Social Media Senior Manager to lead the client's brand presence for multiple brands across social channels. This role will own the social strategy, content, community, and performance analytics to drive brand awareness, customer engagement, and measurable business outcomes. You’ll partner closely with Brand, CX, Creative, PR/Comms, and Growth Marketing to deliver best‑in‑class social experiences that build trust and advocacy.

What you will love about this role

“Freedom to succeed” is our core belief. It’s not just a promise we make to our clients and partners, but to our people too. We want our people to LEAP and so in this role you will…

Benefits

• Paid Time Off
• Work From Home
• Training & Development
• Performance Bonus

Key Responsibilities

• Strategy & Planning – Develop a channel‑specific social strategy aligned with brand objectives, audience needs, and commercial priorities.
• Build monthly/quarterly content calendars, campaign roadmaps, and platform plans (organic & paid).
• Define audience segmentation, content pillars, tone of voice, and channel purpose (e.g., LinkedIn for leadership, TikTok for reach, Instagram for community, etc.).
• Content & Creative – Lead ideation, copywriting, and production of high‑impact social content (static, video, Stories/Reels, carousels, live).
• Brief and collaborate with designers, video editors, and creators; manage external agencies or freelancers as needed.
• Implement UGC/creator strategies and employee advocacy programmes where relevant.
• Ensure brand consistency and accessibility (subtitles, alt text) and optimize content per platform best practices.
• Campaigns & Partnerships – Plan and execute campaigns (product launches, tentpoles, seasonal moments, live events).
• Manage influencer/creator partnerships: identification, negotiation, briefing, compliance, and performance tracking.
• Coordinate with PR for reactive content, issues management, and real‑time moments.
• Measurement & Optimisation – Define KPIs and measurement frameworks; deliver weekly/monthly reporting with insights and actions.
• Use A/B testing and data‑driven optimization to improve content performance and conversion.
• Maintain dashboards across platform analytics and BI tools; create clear narratives for leadership.

Qualifications

• 6+ years in social media management, content marketing, or digital communications; multi‑channel ownership.
• Proven track record driving growth, engagement, and brand sentiment in B2C and/or B2B contexts, ideally in a regulatory and/or financial services environment.
• Proven track record of managing multiple brands simultaneously. Experience of managing social media in different regions and languages. Expertise in short‑form video (Reels/TikTok), LinkedIn thought leadership, and community building.
• Experience with influencer/creator programmes and contractual compliance.
• Strong copywriting, visual storytelling, and creative briefing skills.
• Comfortable presenting insights and recommendations to senior stakeholders.

Equal Opportunity Employer Statement

Our client is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age.