Social Media Manager

Bayut | dubizzle; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading online real estate platform in Dubai seeks a Social Media Manager to define and implement a comprehensive social media strategy. The role involves overseeing social media platforms, leading a team, and engaging with online communities. Candidates should have a degree in marketing or communications and 4-6 years of relevant experience. This position offers a competitive tax-free salary and comprehensive health insurance, fostering a multicultural work environment.

Benefits

Competitive Tax-free Salary

Comprehensive Health Insurance

Annual Air Ticket Allowance

Employee discounts across the emirates

Qualifications

• 4-6 years of proven experience in managing social media strategy and content creation.
• Strong leadership and team management experience.
• Excellent communication skills for collaboration across departments.

Responsibilities

• Define and implement social media strategy for growth and engagement.
• Oversee all social media platforms and optimize content performance.
• Lead and mentor a team of social media specialists.

Skills

Social media management

Content creation

Leadership

Analytics tools proficiency

Community engagement

Education

Bachelor’s degree in marketing or communications

Master’s degree

Tools

Hootsuite

Google Analytics

Job description

Overview

Bayut & dubizzle have the unique distinction of being iconic, homegrown brands with a strong presence across the seven emirates in the UAE. Connecting millions of users across the country, we are committed to delivering the best online search experience.

As part of Dubizzle Group, we are alongside some of the strongest classified brands in the market. With a collective strength of 5 brands, we have more than 123 million monthly users that trust in our dedication to providing them with the best platform for their needs.

Responsibilities

In this role, you will:

• Define and implement a comprehensive social media strategy that drives growth, engagement, and revenue. Align this strategy with broader marketing initiatives and business goals.
• Oversee all social media platforms (Facebook, YouTube, Twitter, Instagram, Pinterest, LinkedIn, TikTok, etc.), optimizing for visibility, reach, and performance. Continuously explore emerging platforms for potential growth opportunities.
• Lead the ideation and production of innovative, on-brand content (text, image, video), ensuring it resonates with target audiences. Drive consistency in messaging and quality across all content outputs, collaborating with creative teams.
• Manage and mentor a team of social media specialists, executives, content creators, and community managers. Ensure effective delegation of tasks, fostering a collaborative and high-performance team culture.
• Foster an active and engaged online community by driving meaningful conversations, moderating user-generated content, and ensuring the community aligns with brand values and policies.
• Leverage advanced analytics tools to monitor KPIs, measure campaign success, and provide detailed performance reports. Use data insights to inform future strategies, identify trends, and optimize content delivery.
• Partner with key internal stakeholders (e.g., customer service, product, sales) to ensure alignment in messaging, manage the company's online reputation, and execute joint initiatives that maximize reach and impact.
• Conceptualize and manage large-scale, integrated social media campaigns, collaborating with the marketing team to drive brand awareness, lead generation, and customer acquisition.
• Stay ahead of the curve by monitoring social media trends, competitor activity, and market shifts. Ensure the brand remains relevant and responds swiftly to opportunities or crises.
• Lead social media efforts during crises, ensuring swift, tactful responses to negative feedback or incidents, protecting the brand’s reputation.
• Build and maintain relationships with influencers, brand advocates, and social media partnerships to expand the brand’s reach and credibility.

Qualifications

• Bachelor’s degree in marketing, communications, or related field, master’s degree is a plus
• 4-6 years of proven experience in managing social media strategy and content creation.
• Proficient in social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms (e.g., Google Analytics, Sprinklr).
• Strong knowledge in the social media space and ability to create impactful and successful campaigns.
• Strong leadership and team management experience.
• Demonstrated ability to grow social media communities and drive engagement.
• Excellent communication skills and a proven ability to collaborate across departments.
• Strong creative and analytical thinking with a deep understanding of social trends, tools, and emerging platforms.
• Exceptional organizational skills and a great attention to detail.
• Ability to tell meaningful stories.

Benefits

• A fast paced, high performing team.
• Multicultural environment with over 60 different nationalities
• Competitive Tax-free Salary
• Comprehensive Health Insurance
• Annual Air Ticket Allowance
• Employee discounts at multiple vendors across the emirates
• Rewards & Recognitions
• Learning & Development

Bayut & dubizzle is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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