Social Media Executive (Content Creation)

FIVE Hotels & Resorts; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A luxury hotel group in Dubai seeks a Social Media Manager to enhance its online presence. The role involves creating content for multiple social media platforms, addressing guest concerns, and driving customer engagement. Candidates should have a bachelor's degree in marketing or a related field, along with strong communication and organisational skills. Experience in content creation for platforms like TikTok and YouTube is a plus. This position offers a dynamic work environment and the chance to be part of a culturally diverse team.

Qualifications

• Bachelor’s degree preferred in a relevant field.
• Experience creating content for TikTok and YouTube is a plus.
• Flexibility to work varied shifts, including weekends and holidays.

Responsibilities

• Creates and manages content across social media platforms.
• Elevates online reputation by addressing guest concerns.
• Manages a regular posting schedule for consistency.
• Tracks key social media metrics to assess campaign performance.

Skills

Communication skills

Organisational skills

Leadership skills

Social media management

Copywriting

Customer satisfaction

Creativity

Time management

Detail-oriented

Fluency in English

Education

Bachelor’s degree in Marketing, Advertising or Communications

Tools

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Microsoft Outlook

Social media platforms

Job description

An Exhilarating Opportunity

Are You Ready for a Daring Challenge with The World’s Hottest Luxury Hotel Group? Disruptive by Design, FIVE Hotels and Resorts is Redefining ‘FIVE-Star’ Hospitality and Setting the Gold Standard across the Industry.

Join the FIVE Tribe – and Get Ready to Make Waves.

The Candidate

A driven self-starter with excellent communication, leadership and organisational skills. An astute creative and critical thinker who can conceptualise and implement innovative solutions in a fast‑paced environment. A keen eye for detail, proactive with precision, and a can‑do attitude coupled with ownership.

What We’re Looking For

• Bachelor’s degree in Marketing, Advertising or Communications (preferred).
• Thorough knowledge and interest in social media.
• Experience creating content for TikTok and YouTube is a plus.
• Proactive nature and meticulous eye for detail.
• Excellent interpersonal skills to engage guests, FIVERs and stakeholders.
• Strong organisational and time‑management skills.
• Skills in improving customer satisfaction and driving profitability.
• ‘FIVE‑Styled’ visionary thinking and ownership of tasks.
• Computer literacy – Microsoft Word, Excel, PowerPoint, Outlook and all social media platforms.
• Proficient in copywriting and communications.
• Fluent in English (additional languages a plus).
• Flexibility to work a variety of shifts, including weekends and holidays.
• Hands‑on attitude and can‑do spirit.

Key Responsibilities

• Creates, curates and manages content across social media platforms including Facebook, Instagram, X, TikTok, LinkedIn and YouTube.
• Elevates FIVE’s online reputation by addressing guest concerns and ensuring ‘FIVE‑Styled’ customer service.
• Oversees and actively engages with the online community, responding to comments, questions and reviews.
• Crafts Insta‑worthy copy that communicates the ‘Vibe at FIVE.’
• Produces sensational content showcasing FIVE’s award‑winning dining and nightlife offerings.
• Acts as brand guardian, ensuring consistent tone, style and messaging across all platforms.
• Manages a regular posting schedule for consistency and reliability.
• Reviews content for accuracy, grammar and style to ensure high quality.
• Tracks and analyses key social media metrics to assess campaign performance.
• Prepares and distributes insightful performance reports.
• Captures video content during photoshoots, events and activations.
• Monitors online review platforms and responds promptly.
• Builds an engaged online community to maintain FIVE’s digital edge.
• Conducts research on industry trends, competitor strategies and emerging digital marketing technologies.
• Works with other FIVERs to develop and execute new event concepts.

Team & Culture

‘FIVERs’ are cultured yet chic, confident yet self‑effacing, working hard to play even harder. As a FIVE Tribe member you’ll personify the distinct ‘Vibe at FIVE’ and create Insta‑perfect experiences for guests that keep them coming back. If you dream of surrounding yourself with like‑minded individuals who share a passion for delivering unforgettable moments, then look no further.

Equal Opportunity Employer

The FIVE Tribe represents over 70 nationalities across its over 1500 FIVERs. We are committed to hiring a diverse and inclusive workforce and do not discriminate based on disability, race, age, sex, gender, sexuality, ethnicity, religion, nationality or marital status.