Social Media Executive

Confidential Company; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A dynamic marketing agency in Dubai seeks an experienced Social Media Executive to develop and manage social media strategies. Responsibilities include content creation, monitoring social media channels, and analyzing performance metrics. Candidates should have a Bachelor's degree in Marketing or Communications, strong knowledge of social media platforms, and experience with management tools. The role requires excellent communication skills and the ability to work independently.

Qualifications

• Proven experience as a Social Media Executive in Dubai or MENA region.
• Creative mindset with attention to detail.
• Ability to work under tight deadlines and manage multiple projects.

Responsibilities

• Develop and manage social media strategies aligned with marketing objectives.
• Create and schedule engaging content for various platforms.
• Analyze social media metrics to improve engagement.

Skills

Proficiency in social media management tools

Excellent written and verbal communication skills in English

Strong knowledge of social media platforms

Strong analytical skills

Education

Bachelor’s degree in Marketing or Communications

Tools

Hootsuite

Buffer

Sprout Social

Job description

· Develop, implement, and manage social media strategies aligned with marketing objectives.

· Create, curate, and schedule engaging content (text, images, videos) for platforms such as Facebook, Instagram, LinkedIn, Twitter, TikTok, and YouTube.

· Monitor social media channels and respond to comments, messages, and inquiries promptly and professionally.

· Analyze social media metrics and generate reports to track performance and improve engagement.

· Collaborate with marketing, PR, and creative teams to produce compelling campaigns and promotions.

· Stay up-to-date with the latest social media trends, tools, and best practices relevant to the Dubai market.

· Manage paid social media advertising campaigns and optimize for maximum ROI.

· Support influencer outreach and partnerships to expand brand reach.

· Maintain brand consistency in tone, style, and messaging across all channels.

Desired Candidate Profile

Bachelor’s degree in Marketing, Communications, or a related field.

· Proven experience as a Social Media Executive or similar role, preferably in Dubai or the MENA region.

· Strong knowledge of social media platforms and their respective audiences.

· Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).

· Excellent written and verbal communication skills in English; Arabic language skills are a plus.

· Creative mindset with attention to detail and ability to work independently.

· Strong analytical skills to interpret social media data and generate insights.

· Ability to work under tight deadlines and manage multiple projects simultaneously

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