Social Media Editor, Hospitality & Design

ITP Media Group; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading media organization in Dubai is seeking a proactive Social Media Editor to create and execute social strategies. The ideal candidate will have a proven track record in audience engagement across platforms and experience with analytics tools. Responsibilities include developing content calendars, managing social coverage for live events, and analyzing performance metrics. A passion for innovative storytelling is essential.

Qualifications

• Proven track record of growing an engaged social media audience.
• Experience with social media management and analytics tools.
• Ability to analyze and interpret data for strategic decisions.

Responsibilities

• Set and execute the brands social media strategies.
• Grow audiences and improve engagement on various platforms.
• Create and manage content calendars based on user behavior.
• Monitor analytics and adjust approaches to meet growth goals.
• Provide feedback on social performance to editorial teams.

Skills

Social media strategy development

Audience engagement

Content creation

Data analysis

Tools

CrowdTangle

Google Analytics

Social Studio

Sprinklr

Job description

ITP Media Group is looking for an energetic ambitious and innovative Social Media Editor. The candidate will have a passion for growing and maintaining engaged audiences and be able to demonstrate a proven track record of executing social packages and big digital-first content ideas whilst working alongside editorial teams to create captivating copy and eye-catching visuals. This innovative and mobile-driven role will react to data insights and create lively shareable content. The candidate must be proactive and passionate about creating social-first content consistently bringing fresh and original storytelling ideas to the table. The Social Media Editor will lead and execute the social media strategy across all three titles catering each approach to that specific readership.

Key responsibilities

• Set and execute the brands social media strategies.
• Grow audiences and improve engagement on Instagram LinkedIn and more.
• Creating a daily and weekly social calendar to coincide with user behaviour.
• Manage social coverage of live events from the initial vision to execution.
• Constantly monitor analytics and adjust content and approach to meet growth goals.
• Liaise with the editorial teams for each brand to establish what is needed to make a story fly across social channels from visual assets to vertical video and promotion times.
• Provide regular feedback to editors and writers on performance both successes and missed opportunities.
• Communicate how to best produce social-savvy must-read content to the wider editorial team. Provide training and reiterate best practices to journalists to ensure quality control across all social platforms.
• Produce weekly performance reports.
• Meet weekly and monthly targets as agreed.
• Ensure all content produced fits within the brand guidelines and tone of voice.
• Work closely with the design team to develop creative concepts for marketing materials and campaigns.
• Work with the Group Editor to ensure all content reflects the overall content / editorial strategy.
• Maintain a strong working relationship with the commercial team and work with them to deliver sponsored content campaigns.
• Occasionally attend events out of hours to create social content.
• Establish and maintain strong relationships with social media partners across the region as well as stay ahead of trends new platforms and engagement metrics within the content industry.
• Travel to other Time Out offices including Abu Dhabi Riyadh and Jeddah as and when warranted.

Technical Competencies

• Proven track record of growing an engaged social media audience across an array of platforms.
• Experience working with social media management and analytics tools (CrowdTangle Later Social Studio Sprinklr Google Analytics Creator Studio etc).
• Experience analysing and interpreting data to inform strategy and providing reporting.

Behavioural Competencies

• Competitive keeps a keen eye on the competition and wider industry always staying one step ahead.
• Accountable the ideal candidate is ready to take on responsibility for managing projects from concept to fruition.
• Communicative proactively provides project status updates to the Group Editor and works transparently with the wider team.