SEO/SEM Specialist

Rightangled; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

A fast-growing healthcare company in the United Arab Emirates is seeking an experienced SEO/SEM specialist. The role involves leading SEO strategies, managing content initiatives, and ensuring optimal site performance to enhance search visibility. Candidates should have 3-5+ years of experience in SEO/SEM, strong technical skills, and proficiency in analytics tools. Join a dynamic team dedicated to healthcare innovation and contribute to transformative projects.

Benefits

Access to cutting-edge technology

Competitive salary

Collaborative team culture

Pension scheme

Employee discounts

Opportunities for professional development

Qualifications

• 3–5+ years of hands-on experience in SEO/SEM with measurable ranking improvements.
• Strong knowledge of robots.txt, schema markup, and advanced site optimisation techniques.
• Proficiency in SEO analytics tools (e.g., Google Analytics, Search Console).

Responsibilities

• Develop and execute comprehensive SEO/SEM strategies.
• Manage and optimise website content for SEO best practices.
• Conduct regular audits for website performance.

Skills

SEO/SEM expertise

Analytical skills

Content strategy

Algorithm mastery

Technical SEO knowledge

Tools

Google Analytics

SEMrush

Ahrefs

Job description

About Médetone

Médetone is a dynamic and fast‑growing online pharmacy that prioritises customer care and innovation in healthcare delivery. We are committed to providing customers a seamless, safe, and efficient service. We offer prescription medications, over‑the‑counter products, and personalised healthcare services.

Role Overview

The SEO/SEM specialist will lead the strategy and execution of Médetone’s SEO and content initiatives, with a mission to establish the company as the No.1 ranked brand on Google. This role requires an expert‑level professional with cutting‑edge knowledge of Google’s evolving algorithms, including the integration of AI and machine learning ranking systems. The successful candidate will own the website’s content strategy and technical SEO performance, ensuring optimised, structured, and compliant content delivery that enhances visibility, user experience, and engagement.

Key Responsibilities

• Develop and execute a comprehensive SEO/SEM strategy to position the brand at the top of Google search rankings.
• Monitor, analyse, and adapt strategies based on Google’s latest algorithm updates, AI‑driven ranking systems, and emerging SEO trends.
• Manage and optimise all website content, ensuring proper structure, keyword optimisation, and alignment with SEO best practices.
• Apply advanced technical SEO techniques, including robots.txt configuration, schema markup, canonical tags, and site architecture improvements.
• Conduct regular audits to ensure optimal website speed, mobile responsiveness, and technical performance for Google crawler bots.
• Collaborate with the Creative Lead on graphics, visuals, and UI/UX enhancements to maximise engagement and search performance.
• Research, plan, and oversee the publication of high‑quality, industry‑compliant written content that supports brand authority and organic visibility.
• Track SEO performance metrics, prepare reports, and recommend data‑driven improvements.
• Stay up to date with innovations in SEO, content marketing, AI, and machine learning to ensure cutting‑edge strategies are implemented.
• Liaise with internal stakeholders to ensure alignment of SEO strategy with wider marketing, branding, and business objectives.

Why Work With Us?

At Médetone, we are committed to creating a dynamic, innovative workplace where every team member has the opportunity to make a real impact. You’ll be joining a growing company that’s at the forefront of healthcare innovation, with the chance to contribute to exciting projects that are transforming patient care.

What We Offer

• Access to cutting‑edge technology and tools to support your work.
• Competitive salary.
• A collaborative and inclusive team culture.
• Pension scheme.
• Employee discounts on our healthcare products.
• Opportunities for personal and professional development within a forward‑thinking company.

Qualifications

• Experience: 3–5+ years of hands‑on experience in SEO/SEM, with a proven track record of delivering measurable ranking improvements.
• Technical SEO/SEM expertise: strong knowledge of robots.txt, schema markup, Google crawler behaviour, and advanced site optimisation techniques.
• Algorithm mastery: in‑depth, up‑to‑date understanding of Google’s algorithms, AI‑driven ranking factors, and search trends.
• Performance optimisation: excellent knowledge of website speed optimisation, technical audits, and tools for site performance improvement.
• Content strategy: ability to oversee, edit, and optimise written content with a focus on SEO, structure, and compliance.
• Collaboration: experience working with design/creative teams to align visual and written content for enhanced UI/UX.
• Analytical skills: proficiency in SEO analytics tools (e.g., Google Analytics, Search Console, SEMrush, Ahrefs).
• Continuous learning: passionate about staying ahead of SEO trends, algorithm changes, and AI innovations.
• Nice to have – Industry knowledge: experience in the pharmaceutical or healthcare sector, with an understanding of regulatory restrictions on content.
• Nice to have – Leadership: previous experience managing a team or mentoring SEO/content professionals.