Senior PR & Communications Manager...

Crypto Recruit; United Arab Emirates; Hybrid; AED 293,000 - 441,000; Full time

Job summary

A leading fintech company in the United Arab Emirates is seeking a seasoned communications professional to lead their PR and communications strategy. You will build media relationships, manage crises, and ensure consistent messaging across platforms. The ideal candidate has over 5 years of experience in PR, particularly within the fintech or crypto sectors. Exceptional writing skills and an analytical mindset are essential for this role, which demands autonomy in a high-paced environment.

Qualifications

• 5+ years of senior PR, communications, or media experience, preferably in fintech/crypto/startup.
• Proven track record securing high-impact, global media coverage.
• Strong crisis and reputation management experience.

Responsibilities

• Build and lead a global PR and communications strategy from scratch.
• Develop and maintain strong relationships with top-tier global media.
• Lead crisis communications planning and response.
• Create and maintain a comprehensive messaging architecture.
• Write high-quality press releases, pitches, and narratives.
• Work closely with community, marketing, and sentiment teams.

Skills

Crisis management

Media relations

Exceptional writing

Analytical mindset

Job description

Role Overview

You will lead the full PR & communications function, strategy, execution, messaging, reputation, and intelligence. You will define how the company is perceived by media, partners, users, investors, and the broader Web3 ecosystem.

Key Responsibilities Communication & PR Strategy

• Build and lead a global PR and communications strategy from scratch.
• Define the long-term narrative positioning the company as a category leader in fintech and Web3.
• Advise founders and leadership on communication priorities, risks, and opportunities.

Media Relations

• Develop and maintain strong relationships with top-tier global media across fintech, crypto, and business.
• Secure consistent features, interviews, commentary, and leadership coverage.
• Serve as the primary point of contact for all media inquiries.

Crisis & Reputation Management

• Lead crisis communications planning and response.
• Prepare statements, Q&A, and escalation frameworks for sensitive situations.
• Identify early reputation risks and act proactively.

Messaging & Narrative Development

• Create and maintain a comprehensive messaging architecture for the company, product, and leadership.
• Ensure message consistency across press, product updates, community channels, and internal communication.

Content & Executive Communication

• Write high-quality press releases, pitches, announcements, narratives, and leadership content.
• Prepare briefing docs, talking points, and speech notes for executives.
• Support founders in refining their communication style and public presence.

Cross-Team Collaboration

• Work closely with community, marketing, and sentiment teams to stay aligned with user insights and narrative trends.
• Partner with product and design teams to ensure cohesive copy and brand voice across all product surfaces and marketing materials.

Online Event Support

• Support AMAs, livestreams, virtual launches, and online events.
• Prepare messaging frameworks, talking points, and post-event communication.

Monitoring, Reporting & Intelligence

• Set up and maintain systems for media monitoring, sentiment analysis, and narrative trend tracking.
• Produce weekly and monthly reports with insights and recommended actions.

Agency & Budget Ownership

• Manage PR budgets and external agencies or contractors.
• Identify new tools, partners, and platforms to scale communication efforts.

What We're Looking For

• 5+ years of senior PR, communications, or media experience (fintech / crypto / startup strongly preferred).
• Proven track record securing high-impact, global media coverage.
• Strong crisis and reputation management experience.
• Exceptional writing, messaging, and narrative-building skills.
• Fully autonomous operator—comfortable building systems and processes from the ground up.
• Confident working directly with founders and senior leadership.
• Strong analytical mindset with experience leveraging sentiment and narrative data.
• Thrives in a fast-paced, high-growth environment with high ownership.
• Excellent English; native-level preferred.