Senior Manager, Social Media

Exinity; Remote; AED 257,000 - 368,000; Full time

Job summary

A leading financial services firm based in the United Arab Emirates is seeking a Social Media Senior Manager to shape their brand presence across social channels. This role involves strategy development, content creation, and performance analytics, aiming to drive brand awareness and customer engagement. The ideal candidate will have at least six years of experience in social media management and a proven track record in increasing engagement. The position offers remote work options and a full-time contract.

Benefits

Career advancement opportunities

Collaborative work environment

Skills development programs

Qualifications

• 6 years in social media management or digital communications.
• Experience in driving engagement and brand sentiment.
• Strong copywriting and visual storytelling skills.

Responsibilities

• Develop channel-specific social strategies aligned with brand objectives.
• Lead ideation and production of high-impact content.
• Plan and execute campaigns and manage partnerships.

Skills

Social media management

Content marketing

Digital communications

Video production

Influencer programs

Job description

Overview

Were looking for a strategic creative Social Media Senior Manager to lead our brand presence for multiple brands across social channels. This role will own the social strategy content community and performance analytics to drive brand awareness customer engagement and measurable business outcomes. Youll partner closely with Brand CX Creative PR/Comms and Growth Marketing to deliver best-in-class social experiences that build trust and advocacy.

Key Responsibilities

Strategy & Planning

• Develop a channel-specific social strategy aligned with brand objectives audience needs and commercial priorities.
• Build monthly/quarterly content calendars campaign roadmaps and platform plans (organic & paid).
• Define audience segmentation content pillars tone of voice and channel purpose (e.g. LinkedIn for leadership TikTok for reach Instagram for community etc.).

Content & Creative

• Lead ideation copywriting and production of high-impact social content (static video Stories/Reels carousels live).
• Brief and collaborate with designers video editors and creators; manage external agencies or freelancers as needed.
• Implement UGC/creator strategies and employee advocacy programmes where relevant.
• Ensure brand consistency and accessibility (subtitles alt text) and optimise content per platform best practices.

Campaigns & Partnerships

• Plan and execute campaigns (product launches tentpoles seasonal moments live events).
• Manage influencer/creator partnerships: identification negotiation briefing compliance and performance tracking.
• Coordinate with PR for reactive content issues management and real-time moments.

Measurement & Optimisation

• Define KPIs and measurement frameworks; deliver weekly/monthly reporting with insights and actions.
• Use A/B testing and data-driven optimisation to improve content performance and conversion.
• Maintain dashboards across platform analytics and BI tools; create clear narratives for leadership.

Qualifications

• 6 years in social media management content marketing or digital communications; multi-channel ownership.
• Proven track record driving growth engagement and brand sentiment in B2C and/or B2B contexts ideally in a regulatory and / or financial services environment.
• Proven track record of managing multiple brands simultaneously
• Experience of managing social media in different regions and languages
• Expertise in short-form video (Reels/TikTok) LinkedIn thought leadership and community building.
• Experience with influencer/creator programmes and contractual compliance.
• Strong copywriting visual storytelling and creative briefing skills.
• Comfortable presenting insights and recommendations to senior stakeholders.

Additional Information

WHAT YOU WILL LOVE ABOUT THIS ROLE

• Learn (e.g. from each other/from new projects).
• Exchange (e.g. information and best practices in an open-minded environment).
• Advance (e.g. by developing skills and accepting greater responsibilities/ your career progression and diversification).
• Prosper (e.g. by acquiring skills/ by nurturing a team of x people).

Exinityis an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of gender sexual orientation marital or civil partner status gender reassignment race colour nationality ethnic or national origin religion or belief disability or age.

Remote Work

Yes

Employment Type

Full-time