Retail Marketing Manager

General Motors; United Arab Emirates; Hybrid; AED 60,000 - 120,000; Full time

Job summary

A leading automotive company in the UAE is seeking a Retail Marketing Manager to develop and execute marketing strategies for Chevrolet and GMC. The role requires a strong understanding of consumer behavior and successful campaign management. Ideal candidates should possess at least 3 years of marketing experience, a degree in a relevant field, and fluency in English and Arabic. This role offers a hybrid work arrangement, with opportunities for collaboration with dealer networks.

Qualifications

• Minimum of 3 years of experience in Marketing, preferably retail marketing.
• Proven ability to execute successful retail marketing campaigns.
• Proficiency in English and Arabic.

Responsibilities

• Develop and execute retail marketing strategies for Chevrolet and GMC.
• Manage and report on sales and marketing campaign performance.
• Oversee retail marketing budget and ensure compliance with guidelines.

Skills

Retail marketing strategy development

Cross-functional collaboration

Campaign performance analysis

Consumer behavior knowledge

Presentation skills

Education

Bachelor’s degree in Marketing, Business, or a related field

Tools

Microsoft Office

Job description

Job Description

Work Arrangement

Hybrid: This role is categorized as hybrid. This means the successful candidate is expected to report to Saudi Arabia three times per week or other frequency dictated by the business.

The Role

The Retail Marketing Manager will play a pivotal role in the execution of the retail marketing program for General Motors in Saudi Arabia, putting the customer at the center of everything we do. GM is fully committed to the automotive revolution and energized to create a movement toward a better, more sustainable future for all. This position is responsible for developing and facilitating all retail marketing and communication activity for Chevrolet and GMC, including strategies to achieve sales volume and market share objectives. The role collaborates closely with the dealer network on tactical activity and go-to-market planning, acts as a custodian for program guidelines, and manages the retail marketing budget. We are seeking a candidate whose passion for customers and performance matches our own.

What You’ll Do

• Develop and execute effective retail marketing and communications strategies that support target sales volumes and market share objectives for Chevrolet and GMC in Saudi Arabia.
• Collaborate with Dealers and internal Sales and Marketing teams on tactical initiatives, go-to-market plans, and Retail Launch Planner (RLP) activities.
• Manage, track, and report on the performance of all sales and marketing campaigns, including post-campaign analysis (PCA) and regular reporting on leads, conversion, sales, and stock.
• Oversee the retail marketing budget, ensuring strong return on investment and accurate forecasting, and support finance-related processing.
• Ensure adherence to Retail Marketing and Brand guidelines, reviewing Dealer marketing materials for compliance and effectiveness in consumer targeting and engagement.
• Act as the primary liaison between Sales, Dealers, Product Marketing, and Marketing sub-functions (Brand, Digital, CRM), ensuring consistent information flow and alignment on offers, pricing, and product priorities.
• Lead key retail tactical campaigns (e.g., Ramadan and Year-End), support in-market product activations and launches, and actively participate in workshops and agency sessions.

Your Skills & Abilities (Required Qualifications)

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 3 years’ experience in Marketing, preferably with a focus on retail marketing.
• Proven track record of executing successful retail marketing campaigns across multiple channels.
• Knowledge of dealer business management and a strong understanding of regional consumer behavior, trends, and market dynamics in Saudi Arabia.
• Proficient in English and Arabic.
• Strong multi-tasking and negotiating skills, with polished presentation and interpersonal abilities.
• Proficiency with Microsoft Office applications.
• Demonstrated creative problem-solving skills and the ability to work effectively within a team culture.

What Will Give You A Competitive Edge (Preferred Qualifications)

• Experience in the automotive industry and/or working directly with dealer networks.
• Proven strategic agility, with the ability to anticipate market trends and translate them into effective retail campaigns and communication strategies.
• Strong collaboration skills, with a history of working cross-functionally to manage and promote consumer brands and retail initiatives.
• Demonstrated relationship-building skills, particularly in managing relationships with dealerships and multiple stakeholder groups.
• Prior experience with performance marketing, media planning, and integrating on-ground sales insights into always-on and tactical campaigns.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.