Regional Director E-commerce IMEAT Sofitel, MGallery & Emblems (FMX)

AccorCorpo; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A global hospitality group is seeking a Director of E-commerce based in Dubai. The role involves driving online revenue growth and optimizing digital strategies across multiple hotels. Candidates should have 8–10 years of relevant experience in e-commerce, strong leadership skills, and proficiency in English and French. The job offers a chance to influence significant business strategies in a luxury environment.

Qualifications

• 8–10 years of experience in e-commerce, ideally in hospitality or luxury.
• Strong leadership skills and business sense.
• Excellent verbal and written communication skills in English and French. Arabic is a plus.

Responsibilities

• Design and implement the B2C and B2B distribution strategy.
• Build commercial action plans and develop business opportunities.
• Audit, follow, and report on the deployment of the distribution strategy.
• Act as local relay for the central team, assisting local teams.
• Support and train hotel E-commerce teams on online distribution.

Skills

E-commerce leadership

Business acumen

Data-driven decision making

Customer-centric approach

Bilingual communication (English & French)

Job description

What we offer

La Maison Sofitel Sofitel Legend MGallery & Emblems is founded on a set of values that define our distinctive culture. These values unite all our talents around the achievement of common goals and principles. They define the way we interact with our guests, colleagues and communities and guide our behavior.

Our values are:

• Passion & pride: be passionately in love with our brands, our guests and our people. Use our E.Q.
• Exellence: comprehensive business approach driving all levers to be best-in-class hôteliers
• Empowerment: we are all Entrepreneurs fully accountable with strong KPIs and freedom too
• Trust & Transparency: share everything no taboo. Feedback is a gift
• Long-term relationship: with owners as well as talent. Creating a strong sense of belonging.
• Bespoke & free: 100% experience-driven. Tailored services. Unlock creativity.
• Proximity: Family spirit responsiveness solidarity & constant dialogue with the field

A career that lets your passion shine

The commercial department consists of 5 teams: E-commerce & Loyalty, Revenue Management & Sales strategy, Digital Experience, Business Intelligence and Retail. We are fully accountable for Topline performance across all client segments.

As Director of E-commerce your core mission is to drive online revenue growth by building and optimizing a high‑performing digital ecosystem. You are accountable for achieving the annual online revenue targets for your region and hotel portfolio.

You will be based in Dubai, UAE and will report to the Vice President E-Commerce & Loyalty.

You will lead, empower and accelerate the region's online business performance across all hotels. You will define and execute the regional digital commerce strategy guide and inspire hotel E-commerce Directors, ensuring every property maximizes its online visibility and revenue across both direct channels (CRM Loyalty) and indirect channels (OTAs, Metasearch, GDS, Bedbanks).

You will partner closely with global digital and marketing experts to enhance visibility, traffic and conversion across all platforms, ensuring the region consistently delivers best‑in‑class digital performance and commercial results.

Here are the main missions you will be performing:

• In accordance with the central strategy you design and implement the B2C and B2B distribution strategy of Sofitel Sofitel Legend MGallery and Emblems in IMEAT (total of 42 hotels, 11,000 rooms).
• You build commercial action plans and develop business opportunities.
• You audit, follow and report on the deployment and performances of the distribution strategy.
• You are the local relay of the central team and work closely with local operational teams to help them achieve their budgets.
• You support & train La Maison's hotels located in IMEAT in their online distribution.

Main KPIs are: Revenue, Net RevPAR, Direct vs. Indirect weight, Conversion rate, Contribution rate, App download, Content score, Rate parity.

Qualifications

• You have 8–10 years of experience in e-commerce, ideally acquired in a leadership role in the hospitality or luxury industry.
• You have a strong business sense with strong leadership skill.
• You are data‑driven with a strong customer‑centric approach.
• You have very good verbal and written communication skills in English and French. Arabic is a plus.

Remote Work

No

Employment Type

Full-time