Marketing Specialist

Black Pearl; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading marketing agency in Abu Dhabi is seeking a Marketing Specialist to support the planning and execution of marketing initiatives. The ideal candidate will have strong analytical skills, creativity, and the ability to produce compelling content that enhances brand visibility. Responsibilities include managing social media channels, conducting market research, producing marketing materials, and monitoring campaign performance. This role is key to driving brand growth through effective marketing strategies and content initiatives.

Qualifications

• Strong analytical skills and a passion for storytelling.
• Experience in developing marketing strategies.
• Ability to create compelling content across multiple platforms.

Responsibilities

• Assist in developing and implementing marketing strategies.
• Support execution of integrated marketing campaigns.
• Conduct market research to identify trends and opportunities.
• Produce content for various platforms including social media.
• Manage social media channels and track performance.
• Prepare regular reporting on campaign KPIs.

Skills

Analytical skills

Content creation

Social media management

Market research

Campaign optimization

Job description

We are seeking a creative and detail‑oriented MarketingSpecialist to support the planning, execution, and optimization of marketing initiatives for PR, events, and brand communication projects. The ideal candidate will possess strong analytical skills, a passion for storytelling, and the ability to create compelling content that enhances brand visibility across multiple platforms.

Key Responsibilities

• Assist in developing and implementing marketing strategies aligned with business and client objectives.
• Support the planning and execution of integrated marketing campaigns for events, PR activations, and brand initiatives.
• Conduct market research to identify trends, competitor activities, and opportunities for brand growth.
• Produce engaging content for social media, websites, email campaigns, and promotional materials.
• Manage and grow social media channels, ensuring consistent brand voice and performance tracking.
• Support the creation of marketing collateral including brochures, presentations, event materials, and newsletters.
• Monitor campaign performance using analytics tools and prepare regular reporting on KPIs.
• Suggest optimization opportunities to enhance ROI and engagement.
• Collaborate with internal teams to ensure marketing deliverables meet project timelines and quality standards.
• Assist with promotional plans for events, press launches, and client activations.
• Coordinate with media partners, influencers, and suppliers to support campaign goals.
• Support onsite event marketing activities including branding, photography coordination, and live social posting.
• Maintain marketing calendars, timelines, and asset libraries.
• Coordinate with external vendors including designers, printers, and digital agencies.
• Ensure brand guidelines are consistently followed across all communications.

Marketing Specialist • Abu Dhabi, United Arab Emirates