Marketing Officer (ME667)

Medi Clinic; Abu Dhabi Emirate; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading healthcare organization in Abu Dhabi is seeking a Marketing Specialist to assist with operational implementation of marketing plans. Your role will include conducting market research, developing marketing campaigns, and managing relationships. A diploma or relevant degree is essential, along with 2-3 years of experience in healthcare marketing. Proficiency in digital marketing and knowledge of the UAE healthcare landscape are key to success.

Qualifications

• At least 2-3 years in a marketing position within the healthcare industry.
• Experienced with organizing CME events.
• Verbal and written communication skills in English.

Responsibilities

• Conduct market research to understand local demographics.
• Support in developing and executing targeted marketing campaigns.
• Manage stakeholder relationships through regular communication.
• Organize local marketing events to raise awareness.
• Track and analyze performance on marketing campaigns.

Skills

Communication

Client Interaction

Digital Marketing Principles

UAE Healthcare Industry Knowledge

Computer Literacy (Microsoft Office)

Education

Diploma in Marketing

Bachelor's in Healthcare Management

Job description

Closing date: 03/10/2025
Number of positions: 1
Recruiter name: Reem Mansoor
Reference number: 62826
Workplace Type:

Mediclinic Al Ain Hospital| Al Ain | United Arab Emirates

Main Purpose of Job

To assist with and support the operational implementation of marketing plans and initiatives aimed at revenue optimisation and effectively establishing Mediclinic as the preferred healthcare brand in the UAE market

Key Responsibility Areas

1. Conduct market research to understand local demographics, competitor activity, and patient needs in the assigned region
2. Support in developing and execute targeted marketing campaigns across various channels (online, offline, and experiential) to promote Mediclinic's services and attract new patients
3. Develop the Marketing calendar for the cluster and create compelling content (e.g., brochures, social media posts, website content) that resonates with the local audience and supports campaign objectives
4. Manage stakeholder relationships through regular communication on progress related to delivery on marketing strategies and achievement of set objectives
5. Organise and manage local marketing events, such as health fairs and educational seminars, to raise awareness and generate leads.
6. Track and analyse the performance on marketing campaigns to measure success and identify areas for improvement
7. Support the management of doctor onboarding and promotion of practice opportunities

Required Education

ESSENTIAL EDUCATION

• Diploma or relevant equivalent qualification in Marketing
• A relevant bachelor’s degree or Healthcare Management Degree

Required Experience

ESSENTIAL MINIMUM EXPERIENCE

• At least 2-3 years in a marketing position within the healthcare industry or medical insurance industry or as a medical representative
• Experienced with organising CME events

DESIRED EXPERIENCE

• Relevant marketing, medical representative, or sales experience in a healthcare environment with the UAE

Required Job Skills and Knowledge

• Apply procedure; requirements; regulations; or policies related to marketing and public relations in the production of work,unit outputs or results
• Communication, marketing, client interaction, and reputation management principles
• Digital marketing principles and best practice
• UAE healthcare industry
• Verbal and written communication skills in English
• Computer Literacy (Microsoft Office)

All applicants will be considered, with the understanding that preference will be given to the designated groups in accordance with the United Arab Emirates Emiratization Program. If you wish to grow with us, apply now and become a part of the Mediclinic Middle East Family