Marketing Manager

The First Group; Dubai; On-site; AED 60,000 - 120,000; Full time

Job summary

A leading hospitality management company in Dubai is seeking a Social Media Manager to develop and implement social media strategies that align with its marketing goals. The ideal candidate will have a Bachelor’s degree and proven experience, especially within the real estate or hospitality industry. This role involves creating engaging content, monitoring interactions, and analyzing performance to enhance the company's online presence.

Qualifications

• Proven experience as a Social Media Manager or similar role.
• Strong understanding of social media platforms and trends.
• Creative mindset to generate innovative ideas.

Responsibilities

• Develop and implement comprehensive social media strategies.
• Create and manage engaging content across social media channels.
• Monitor and respond to social media interactions.

Skills

Social Media Strategy

Content Creation

Audience Engagement

Analytical Skills

Communication Skills

Education

Bachelor’s degree in Marketing, Communications

Tools

Google Analytics

Social Media Management Tools

Job description

Overview

The First Group Hospitality is a leading hospitality management company pioneering a new era of excellence. With a rapidly expanding portfolio of award-winning upscale hotels, signature restaurants, and distinctive leisure destinations, we are committed to creating unforgettable experiences at every touchpoint.

Our team of seasoned professionals brings decades of experience from renowned hotel brands, combined with a deep understanding of the Dubai and GCC markets. With a comprehensive infrastructure spanning all key areas of hotel management, we offer tailored solutions to maximise efficiency, drive revenue growth, and enhance guest satisfaction.

At The First Group Hospitality, we are dedicated to building long-term partnerships with our clients. By leveraging our global insights, regional expertise, and strong operational foundation, we ensure that every aspect of your hotel is managed with precision and care. Our goal is to optimise performance, boost profitability, and deliver sustainable growth for your property.

Job Description

• Develop and implement comprehensive social media strategies aligned with the company's marketing and business goals.
• Identify target audiences and tailor content to meet their needs and preferences.
• Create, curate, and manage engaging and high-quality content across all social media channels, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and YouTube.
• Oversee the creation of visual and written content, ensuring consistency with brand guidelines and messaging.
• Monitor and respond to social media interactions, engaging with followers, and building a strong online community.
• Foster positive relationships with customers, influencers, and industry professionals.
• Plan and execute social media campaigns, including paid advertising, to support marketing initiatives and product launches.
• Collaborate with cross-functional teams to ensure cohesive messaging and promotion across all channels.
• Track, analyze, and report on social media performance using tools such as Google Analytics and social media insights.
• Utilize data to optimize content and strategy, identifying trends and areas for improvement.
• Act as a brand ambassador, ensuring all social media activity reflects The First Group’s values and enhances our reputation.
• Stay updated on industry trends, emerging platforms, and best practices to keep our social media presence innovative and competitive.

Desired Skill & Expertise

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Manager or similar role, preferably in the real estate or hospitality industry.
• Strong understanding of social media platforms, trends, and best practices.
• Excellent written and verbal communication skills.
• Proficiency in social media management and analytics tools.
• Creative mindset with the ability to generate innovative ideas.
• Strong organizational and multitasking skills, with attention to detail.
• Ability to work independently and as part of a team.