Marketing Executive

MCG Talent; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading marketing firm is seeking a Marketing Executive in Dubai to independently drive marketing campaigns that enhance sales and footfall for pop-up retail locations. The ideal candidate has 3–6+ years in marketing, particularly within retail or FMCG, demonstrating strong local market knowledge. Responsibilities include managing end-to-end campaign execution and optimizing performance based on data insights. Excellent coordination and communication skills are essential for this role.

Qualifications

• 3–6+ years of marketing experience, preferably in retail, FMCG, lifestyle, fashion, or consumer brands.
• Proven ability to independently run retail campaigns that drive sales revenue and footfall.
• Strong understanding of Dubai’s retail and mall ecosystem.

Responsibilities

• Independently plan, manage, and execute marketing campaigns to drive footfall and sales revenue for pop-up stores.
• Lead on-ground execution for pop-up stores, including POS materials, in-store promotions, and activations.
• Track and report on footfall, sales uplift, conversion rates, and ROI.

Skills

Retail marketing execution

Campaign management

Communication skills

Coordination

Job description

Marketing Executive – Retail

📍 Dubai, UAE

About the Role

We are seeking a commercially driven Marketing professional (AM–M level) who is currently based in Dubai and can independently plan, execute, and optimize marketing campaigns that directly drive sales revenue and footfall to our client's pop-up stores and retail activations across the city. This role requires strong local market knowledge and hands-on retail marketing execution.

Key Responsibilities

• Campaign Ownership & Execution
• Independently plan, manage, and execute marketing campaigns to drive footfall and sales revenue for pop-up stores.
• Own campaigns end-to-end, from concept, budgeting, and execution to post-campaign performance analysis.
• Develop and localize campaigns aligned with Dubai retail calendars, mall activations, and seasonal peaks.

Retail & Pop-Up Marketing

• Lead on-ground execution for pop-up stores, including POS materials, in-store promotions, and activations.
• Coordinate with mall management, vendors, agencies, and operations teams to ensure flawless execution.
• Ensure consistent brand representation across all retail touchpoints.

Performance & Reporting

• Track and report on footfall, sales uplift, conversion rates, and ROI.
• Optimize campaigns based on performance data and customer insights.

Stakeholder Management

• Work closely with internal retail, sales, and operations teams as the primary marketing owner for pop-up initiatives.

Requirements

• 3–6+ years of marketing experience, preferably in retail, FMCG, lifestyle, fashion, or consumer brands.
• Proven ability to independently run retail campaigns that drive sales revenue and footfall.
• Strong understanding of Dubai’s retail and mall ecosystem.
• Commercial, hands-on, and execution-focused mindset.
• Excellent coordination and communication skills.