Manager Marketing

The Coca-Cola Company; United Arab Emirates; Hybrid; AED 60,000 - 120,000; Full time

Job summary

A leading global beverage company in the United Arab Emirates is seeking an experienced marketing leader to drive the marketing agenda and ensure effective execution of brand strategies. The ideal candidate will have more than 5 years of relevant experience in marketing, strong analytical skills, and a proven track record of managing P&L. This position requires collaboration with senior leaders and the ability to inspire and deliver results in a dynamic environment.

Qualifications

• Proven ability to manage complex marketing programs and P&L.
• Experience in brand/portfolio strategies and innovation.
• Advanced business acumen and communication skills.

Responsibilities

• Lead marketing agenda for the given market, ensuring alignment and execution.
• Own market marketing performance, ROI, and P&L.
• Define and execute the Market agenda, focusing on innovation and collaboration.

Skills

Significant marketing and leadership experience (5 years+)

Analytical and problem-solving skills

Ability to build relationships with senior executives

Growth Mindset

Job description

Location(s): United Arab Emirates

City/Cities:

Travel Required: 26% - 50%

Relocation Provided: No

Job Posting End Date: February 10, 2026

Shift:

Job Description Summary:

EME OU Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI. All roles operate within a tightly integrated OU–Market model, where the OU elevates and enables long‑term growth + OU‑wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.

Focus, Scope, & Impact

World‑class, rounded marketing operator and strategy crafting. True E2E marketer. Ownership of the marketing agenda of the given market. OU category leads will be more focused on LRP and OU‑wide projects while within markets the focus is ABP creation / operationalization.

• Portfolio‑wide, E2Emarketing scope. Lead ABP and Brand & Innovation plans development, alignment, execution & tracking (flywheel / innovation factory)
• Supported by local IMX team (media, content, epics SMEs) but also stretch to lead these disciplines when needed. Leverage local agencies and bottlers to ensure full capacity.
• Own market marketing performance (inc ROI, P&L)
• Define and execute the Market ABP agenda and performance through thought leadership on frontier marketing, innovation, and ensuring superior/ integrated flywheels execution enabled by system alignment and excitement.
• The team size spam from none to 3 talents depending on market size/ potential

Experience & Critical Requirements

• Significant marketing and leadership experience (5 years+), including insight & analytics, brand/portfolio strategies, innovation, complex marketing programs management and P&L ownership
• Worked in/with all relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy
• Advanced business, commercial acumen (RGM experience is nice to have).
• Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset. Passionate and uncompromisable commitment to excellence and servant leadership.

Communication Focus

• Strong analytical and problem‑solving skills; influential skills with senior executives
• Ability to build and leverage relationships with key business partners (internally and externally), comfortable in working with senior leaders
• Ability to work in networked teams with full collaboration, especially in highly volatile and ambiguous contexts
• Ability to navigate complex challenges & linkages and articulate into plans to drive results
• Ability to inspire through the power of our marketing and brands

Other Considerations: Talent can stay in a satellite office i.e. Lead Iraq from Dubai but need to commit to travel 2 weeks/month to Iraq

Skills:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.