Integrated Marketing Lead (6 months Contractor)

Bybit; Remote; AED 120,000 - 200,000; Full time

Job summary

A leading cryptocurrency exchange is seeking a Regional Integrated Marketing Manager – Payment to spearhead the growth of its Card & Pay products. This pivotal role will drive the regional adoption strategy, localize global campaigns, and identify growth opportunities across diverse markets. The ideal candidate will have over 5 years of marketing experience in fintech, paired with strong analytical skills. Join this dynamic team dedicated to providing innovative payment solutions and fostering a supportive work environment.

Benefits

Study Growth Fund

Internal Events

Global Collaboration

Career Advancement

Internal Mobility

Qualifications

• 5+ years of experience in marketing, preferably in fintech, payments, or digital products.
• Proven track record in integrated campaign management and regional marketing execution.
• Basic knowledge of crypto and blockchain concepts.
• Fluency in English (additional regional language is a plus).

Responsibilities

• Own and execute the regional adoption strategy for Bybit Card & Pay.
• Plan and execute integrated marketing campaigns across multiple channels.
• Analyze regional performance data for actionable insights.

Skills

Integrated campaign management

Analytical skills

Communication skills

Project management

Job description

About Us

Established in March 2018, Bybit is one of the fastest growing cryptocurrency derivatives exchanges, with more than 70 million registered users. We offer a professional platform where crypto traders can find an ultra‑fast matching engine, excellent customer service and multilingual community support. We provide innovative online spot and derivatives trading services, mining and staking products, as well as API support, to retail and institutional clients around the world, and strive to be the most reliable exchange for the emerging digital asset class.

Our core values define us. We listen, care, and improve to create a faster, fairer, and more humane trading environment for our users. Our innovative, highly advanced, user‑friendly platform has been designed from the ground‑up using best‑in‑class infrastructure to provide our users with the industry's safest, fastest, fairest, and most transparent trading experience. Built on customer‑centric values, we endeavour to provide a professional, 24/7 multi‑language customer support to help in a timely manner.

As of today, Bybit is one of the most trusted, reliable, and transparent cryptocurrency derivatives platforms in the space.

Role Overview

We’re looking for a passionate and strategic Regional Integrated Marketing Manager – Payment to drive the regional growth of Bybit’s Card & Pay products. This role bridges global strategy and local execution, ensuring our payment solutions resonate with users across diverse markets.

You will lead the regional adoption strategy, localize global campaigns, and uncover new growth opportunities across target regions such as Europe and Latin America.

Please note this is an individual contributor role.

Key Responsibilities

Regional Strategy & Execution:

• Own and execute the regional adoption strategy for Bybit Card & Pay in target regions (e.g., Europe, Latin America).
• Localize global campaigns and product launches to fit regional culture, market behavior, and compliance requirements.
• Identify local growth opportunities and propose mid‑term marketing initiatives to capture market share.

Integrated Campaign Management:

• Plan and execute integrated marketing campaigns across multiple channels (digital, social, influencers, partnerships, events, PR) to drive awareness and product usage.
• Partner with the product team to roll out localized product and feature launches.
• Collaborate with marketing teams to develop and optimize regional incentive and referral programs.

Performance & Insights:

• Analyze regional performance data and campaign results to extract actionable insights.
• Report findings and recommendations to inform future campaigns and product iterations.
• Provide regional feedback on messaging, creative assets, and offers to enhance local relevance and resonance.

Project Management:

• Manage relationships with regional influencers, communities, and marketing agencies to amplify campaign reach and engagement.
• Work cross‑functionally with internal stakeholders to ensure a consistent and compliant brand presence across all touchpoints.

Requirements

• 5+ years of experience in marketing, preferably in fintech, payments, or digital products.
• Proven track record in integrated campaign management and regional marketing execution.
• Basic knowledge of crypto and blockchain concepts.
• Strong analytical and communication skills, with the ability to translate insights into actionable plans.
• Excellent project management skills and experience working across global teams.
• Fluency in English (additional regional language is a plus).

Why Join Us

At Bybit, we are committed to fostering a supportive and enriching work environment.

Our benefits include:

• Study Growth Fund: We support your professional development and continuous learning.
• Internal Events: Participate in regular team‑building activities, workshops, and events designed to promote collaboration and innovation.
• Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
• Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
• Internal Mobility: Grow with us — your long‑term development is important to us. We offer internal job opportunities to help build your career path.