Growth Director - Retention Focus

Washmen; Dubai; On-site; AED 300,000 - 450,000; Full time

Job summary

A leading service company in Dubai is seeking an experienced Growth Director to lead their customer retention initiatives. The ideal candidate will have 8-14 years in growth marketing and a proven track record in customer lifecycle management. This role includes hands-on execution and vertical leadership, focusing on designing high-impact retention campaigns to drive customer value.

Benefits

Competitive salary based on experience

Comprehensive health benefits

Work with top-notch talent

Direct impact on business decisions

Qualifications

• 8-14 years of progressive experience in growth marketing.
• Proven track record of scaling customer retention programs.
• Deep expertise in retention marketing and growth analytics.

Responsibilities

• Lead hands-on execution and vertical leadership in growth initiatives.
• Design and implement high-impact retention campaigns.
• Develop customer retention and lifecycle strategy.

Skills

Growth marketing

Retention marketing

Customer lifecycle management

Data analysis

SQL proficiency

A/B testing

Customer research methodologies

Education

Bachelor's degree in Marketing, Business, or related field

MBA

Tools

Amplitude

Mixpanel

Google Analytics

CRM platforms

Job description

Overview

We are seeking an experienced Growth Director with deep expertise in customer retention and lifecycle management to lead our growth initiatives. This vertical leadership role will oversee the company's retention strategy while contributing to overall customer acquisition and revenue growth. The ideal candidate will have a proven track record of building and scaling retention-focused growth functions, leading high-performing teams, and delivering measurable impact on customer lifetime value and business growth.

Responsibilities

• Hands-On Execution & Vertical Leadership – This is a working director role: you lead from the front by doing the work, not just managing it.
• This role would have a CRM lead, 2 data analysts, and 1 Data Engineer as direct reports.
• Personally design, build, and launch high-impact retention campaigns and experiments.
• Directly analyze complex data sets, build models, and derive insights without waiting for analysts.
• Personally write campaign briefs and strategic documents as needed.
• Get into the technical details—from reviewing SQL queries to troubleshooting attribution issues.
• Be comfortable jumping into any part of the retention funnel to unblock progress or solve problems.
• Balance strategic leadership with tactical execution — spend 40-50% of time doing hands-on work; lead by example through excellent execution that sets the standard for the team.
• Act as both architect and builder—design the strategy and help build it yourself.
• Develop and own the company's comprehensive customer retention and lifecycle strategy; define retention as a core growth driver and integrate it across all customer touchpoints.
• Create a long-term roadmap for customer retention optimization and lifetime value maximization; drive strategic initiatives that turn one-time customers into loyal, high-value advocates.
• Establish growth processes, frameworks, and best practices across acquisition, activation, and retention.
• Design and implement experimentation programs to continuously improve retention metrics.
• Create scalable systems for customer segmentation, targeting, and personalized engagement.
• Own customer lifetime value (CLV) as a primary business metric and drive continuous improvement.
• Reduce customer churn rate while increasing repeat purchase frequency and order values.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, Engineering or related field; MBA preferred.
• 8-14 years of progressive experience in growth marketing; proven track record of building and scaling customer retention programs in fast-growing companies.
• Deep expertise in retention marketing, customer lifecycle management, and growth analytics.
• Advanced proficiency in growth analytics platforms (Amplitude, Mixpanel, Google Analytics).
• Experience with customer data platforms (CDPs).
• Strong understanding of A/B testing, statistical analysis, and experimentation methodologies.
• Proficiency in SQL and data analysis for customer behavior insights.
• Knowledge of marketing automation platforms and CRM systems; experience with machine learning applications in customer retention.
• Experience in MENA market or emerging markets; previous exposure to laundry, delivery, or on-demand service businesses (nice to have).
• Knowledge of customer psychology and behavioral economics; experience with customer research methodologies and VoC programs.
• Background in CRM strategy or email marketing leadership.
• Experience working in high-growth startups or scale-ups.

Benefits

• Competitive salary based on experience
• Direct impact on business decisions
• Comprehensive health benefits
• Work with top-notch talent
• Be part of an exciting growth story which will shape you as global talent