Food & Beverage Marketing Manager

AccorHotels Middle East; Dubai; On-site; AED 60,000 - 120,000; Full time

Job summary

A leading hotel group in Dubai seeks a Marketing Manager to oversee strategies for five restaurants and bars. This role involves brand building and PR management along with campaign and content execution. Candidates should have a Bachelor's degree in Marketing or a related field, with a minimum of 4–6 years of F&B marketing experience in luxury settings. Strong communication skills and local market knowledge in Dubai are essential for success in this position.

Qualifications

• Minimum 4–6 years of experience in F&B marketing, preferably within luxury hospitality.
• Proven experience managing marketing campaigns for multiple restaurant outlets.
• Strong understanding of the Dubai dining landscape, media scene, and F&B consumer trends.

Responsibilities

• Develop and execute marketing and communications plans.
• Manage media and PR relationships.
• Launch and manage promotions and campaigns.

Skills

F&B marketing

Project management

Social media proficiency

Analytical skills

Education

Bachelor's degree in Marketing, Communications, Hospitality, or related field

Job description

Company Description

We are far more than a worldwide leader. We are more than 240000 women and men who share something unique. Each and every day we host the world. We care for millions of people. We are all moved by curiosity. We love blending cultures. We are proud of our differences. Yes, we lead the way. But we want to go further, with audacity, with imagination, with passion.

SOFITEL DUBAI THE OBELISK

Sofitel Dubai the Obelisk is Sofitel’s largest property in the Middle East. The hotel features 594 luxury guestrooms inclusive of 68 suites and 96 serviced apartments in the heart of Dubai. A variety of trendy restaurants and bars including a contemporary Asian restaurant, a Gastro Pub, a French Brasserie and Pool Bar & Lounge bring residents and patrons together to celebrate the French “Joie de Vivre”. Guests have the option to unwind at the Sofitel Spa with L’Occitane and outdoor pools with private cabanas or workout in a fully‑fledged fitness center. Business travelers have access to 1,589 square meter of meeting space including one state‑of‑the‑art ballroom ideal for the most sought after social gatherings.

Job Description

• Strategic Leadership: develop and execute an annual marketing and communications plan for all five restaurants and bars, aligned with hotel and brand objectives.
• Brand Building & Positioning: elevate the profile of each outlet through compelling storytelling, creative campaigns, and consistent on‑brand messaging across all digital, print, and social media channels.
• PR & Media Relations: manage relationships with media, influencers, and PR agencies. Oversee press releases, FAM trips, interviews, and restaurant‑related publicity campaigns.
• Campaign Management: launch and manage promotions, seasonal campaigns, and event marketing to drive footfall, revenue, and customer engagement.
• Content & Digital: oversee the creation of content (photography, video, basic editing, copy) for social media, email marketing, and website updates in collaboration with the hotel marketing team.
• Performance & Reporting: monitor, analyze, and report on campaign results, media coverage, and ROI. Use data to inform future initiatives and optimize strategies.
• Collaboration: support the Director of Marketing & Communications with marketing campaigns, work closely with chefs, outlet managers, the digital team, PR partners, creative team, and internal stakeholders to ensure cohesive and timely execution of marketing plans.

Qualifications

• Bachelor's degree in Marketing, Communications, Hospitality, or a related field.
• Minimum 4–6 years of experience in F&B marketing, preferably within luxury hospitality or high‑end dining.
• Proven experience managing marketing campaigns for multiple restaurant outlets and/or concepts.
• Strong understanding of the Dubai dining landscape, media scene, and F&B consumer trends, with minimum 2 years of local market experience preferred.
• Excellent verbal and written communication skills in English. Arabic and/or French is a plus.
• Creative thinker with strong project management and organizational skills.
• Proficiency in social media platforms, digital marketing tools, performance reporting, and media analytics including UTMs and campaign analytics.
• Naturally detail‑oriented and up to date with the latest marketing trends and guest insights.