EMEA IVDR Marketing Lead

Abbott; Dubai; On-site; AED 293,000 - 368,000; Full time

Job summary

A global healthcare company is seeking a Marketing Manager to lead the IVDR transition across the EMEA region. The ideal candidate will have over 7 years of marketing experience, preferably in diagnostics or medical devices. Responsibilities include translating regulatory changes into commercial insights, developing communication strategies, and managing customer segmentation. A bachelor's degree in marketing or related fields is required along with excellent project management skills. This role may involve travel up to 20%.

Qualifications

• 7+ years of experience in marketing, preferably in diagnostics, medical devices, or life sciences.
• Strong understanding of IVDR / IVDD regulations and their commercial implications.
• Proven experience in customer segmentation, pricing strategy, and multilingual communication.

Responsibilities

• Lead the marketing strategy and execution for IVDR transition across EMEA.
• Translate regulatory changes into actionable commercial insights.
• Develop and maintain customer segmentation frameworks tailored to IVDR impact.

Skills

Customer segmentation

Pricing strategy

Project management

Stakeholder engagement

Education

Bachelor's or master’s degree in marketing, Business, Life Sciences

Job description

A global healthcare company is seeking a Marketing Manager to lead the IVDR transition across the EMEA region. The ideal candidate will have over 7 years of marketing experience, preferably in diagnostics or medical devices. Responsibilities include translating regulatory changes into commercial insights, developing communication strategies, and managing customer segmentation. A bachelor's degree in marketing or related fields is required along with excellent project management skills. This role may involve travel up to 20%.