Digital Merchandising Manager

Al Tayer Group; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading luxury fashion retailer in Dubai is seeking a Digital Merchandising Specialist to optimize the customer journey and onsite experience. The role involves driving sales through effective merchandising, ensuring site content accuracy, and collaborating with various teams for successful product launches. Candidates should have a minimum of 4 years in digital merchandising and a strong knowledge of e-commerce best practices, ideally within the luxury market.

Qualifications

• Minimum 4 years of Digital Merchandising experience.
• Working knowledge of E-commerce and fashion best practices.
• Strong knowledge of brands/products, preferably within the luxury market.

Responsibilities

• Optimize customer journey and onsite experience.
• Drive sales through merchandising and optimization.
• Ensure timely and accurate site content.
• Collaborate with various teams for successful launches.
• Maintain product classification and navigation.

Skills

Digital Merchandising

SEO Optimization

Customer Experience

Problem Solving

Organizational Skills

Communication Skills

Attention to Detail

Knowledge of Luxury Fashion

Job description

About The Role

In this role you will be responsible for optimizing the customer journey and experience onsite, Maintenance of site content including merchandising of all website categories. Ensure products go live on site within targetted SLA and analysis and reporting of performance and actions.

What You’ll Be Doingh3>

• Drive sales through merchandising and the optimization of taxonomy, filters and on site search.
• Responsible for assuring timely and accurate site content. Site content includes product images, product descriptions, digital shopping tools and promotions.
• Partner with Planning, Studio and Content teams, orchestrate and support the successful launch of new assortments on a seasonal as well as ad hoc basis from product pass off to the photo cycle to UAT and finally web-launch.
• Together with Trading Manager be responsible to drive sell-thru, with a focus on onsite search, sorting rules, product placement, page/product content, third party vendors and site configuration.
• Responsible for the color and category classification of products, ensuring all newly uploaded products are satisfactorily represented.
• Navigate new products into site categories, based on product attributes and known customer shopping behaviors. Responsible for site product navigation maintenance, as necessary.
• Merchandise the site based on best practices
• Partner with copy team to ensure all product copies are consistent & on-brand, with excellent quality in terms of style, tone and optimization for search and UX.
• Review the styling direction of new product images to ensure that customers receive the most helpful and accurate visual depiction of our products.
• Responsible for testing all onsite and marketing promotions.
• Collaborate with Digital Marketing team to optimize key categories for SEO as well as merchandising products on the site based on analytics.
• Partner with Buying/ Planning teams to forecast demand based on e-commerce metrics.
• Identify poor performing stock and work on increasing sales whilst being mindful of margins and stock availability.
• Track products and inventory levels for items planned to be featured in upcoming marketing exposures, to ensure availability at time of feature.
• Review live site merchandising daily for correct links to landing pages, stock evaluation, visual merchandising.
• Provide customer service team with new upload summaries for customer communication and product suggestion reference.
• Maintain and update all product life cycle reports to record all key data; sample receiving, shoot date, stock receipt, upload, etc.
• Ad Hoc competitive analysis including, but not limited to, promotions, product, and digital content.
• Ad Hoc reports as needed to support Trading Manager.
• Ability to work well independently and in a team setting.
• Strong individual problem solving and organizational skills.
• Attention to detail and data accuracy.
• Strong written and verbal communication skills.
• Commercially aware, with creative flair and love for luxury fashion .

About You

• Minimum 4 years of Digital Merchandising experience
• Working knowledge of E-commerce and fashion best practices.
• Strong knowledge of brands/product, preferably within the luxury market.

Education/Certification and Continued Education

Years of Experience

Knowledge and Skills