Category Marketing (FMCG - Edible Oil)

Black Pearl Consult; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading FMCG company in Dubai is seeking a Category Marketing Manager to optimize category performance and enhance brand equity. The ideal candidate will have a Bachelor's Degree in Marketing, 3-5 years of relevant experience, and strong analytical and creative skills. This role offers an opportunity to impact brand growth significantly while working in a fast-paced environment.

Qualifications

• 3-5 years of experience in branding, especially in FMCG.
• Ability to manage and allocate budgets effectively.
• Experience with market research.

Responsibilities

• Manage category performance through a comprehensive marketing plan.
• Drive brand equity and off-take for the categories.

Skills

Brand management marketing

Analytical skills

Creativity

Team working skills

Project management

Strategic thinking

Education

Bachelor’s Degree in Marketing

Job description

We are looking for a Category Marketing Manager to join our client’s team, a leading FMCG company in the UAE. You will be responsible for managing the categories efficiently through a well‑developed marketing plan, leading to an increase in volume, value and profitability. You will also be the right brand ambassador who drives equity awareness and off‑take for the categories.

Responsibilities

• Manage category performance through a comprehensive marketing plan.
• Drive brand equity and off‑take for the categories.

Qualifications

• Bachelor’s Degree in Marketing
• Strong experience in brand management marketing, preferably with trade marketing and sales knowledge in FMCG.
• Min 3‑5 years experienced in brand development for edible oil/fats/margarine/butter/ghee.
• Analytical skills and attention to detail.
• Creativity and an ability to produce innovative and original ideas.
• Team working skills.
• The ability to manage and allocate budgets.
• Written and verbal communication skills.
• Experience with and an understanding of market research.
• Time and project management skills, including the ability to work on multiple projects simultaneously.
• An ability to think strategically and come up with campaigns.
• Overseas candidates willing to relocate to the UAE are welcome to apply, but should have similar category/product marketing experience.

Disclaimer: Black Pearl will never ask for money or any form to charge our candidates just to process or consider their application for any of our available vacancies. If you happen to receive such a request from any members of our staff or other individuals claiming to be part of Black Pearl, please do call our office or drop us a message on our website.