Brand Designer

Fuse Energy; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

A pioneering energy firm in the United Arab Emirates is seeking a creative Brand Designer to shape and evolve their brand identity. The ideal candidate will have extensive experience in visual and brand system design for consumer products, demonstrating strong skills in typography, composition, and Figma. Responsibilities include defining the visual language across digital and print channels. This position offers a competitive salary, equity bonuses, and full tech support among other benefits.

Benefits

Competitive salary and equity bonus

Biannual bonus scheme

Fully expensed tech

Paid annual leave

Breakfast and dinner allowance

Qualifications

• Experience designing visual and brand systems for consumer-facing digital products.
• Strong understanding of typography, color, composition, and visual storytelling.
• Ability to take brand work from concept to execution.
• Translate abstract concepts into clear visual systems.

Responsibilities

• Design brand experiences that convey energy abundance.
• Build and evolve the brand system for Fuse.
• Define the visual language for different platforms.
• Extend brand across various digital and print mediums.
• Establish communication principles and standards.

Skills

Visual design expertise

Brand system design

Strong typography skills

Figma proficiency

Attention to detail

Job description

Overview

Fuse is building the world’s first vertically integrated renewable energy major – combining energy generation, real-time power trading and consumer products that rewards users for smart energy usage. By selling directly to customers, we cut out the middleman, lower costs and pass on savings to customers. We’re already delivering energy 30% cheaper than the rest of the industry. We raised $100M from top-tier investors including Multicoin, Balderton, Lakestar, Accel, Creandum, Lowercarbon, Ribbit, Box Group and strategic angels like Nico Rosberg, the Co-Founder of Solana and GPs behind Meta, Revolut, Spotify, Uber and more.

Responsibilities

• Design best-in-class visual and brand experiences that bring the idea of energy abundance to life.
• Build and evolve Fuse’s brand system, including typography, color, iconography, illustration, and motion.
• Define the visual language for web and mobile, shaping UI components, interaction states, and scalable patterns.
• Extend the brand across digital, motion, hardware interfaces, packaging, and print.
• Establish messaging principles, tone guidelines, content patterns, and microcopy standards for consistent communication.
• As our first Brand Designer, you’ll shape the entire Fuse brand experience.

Qualifications

• Lots of experience designing visual and brand systems for consumer-facing digital products.
• Strong craft across typography, color, composition, motion, and visual storytelling with a sharp eye for detail and consistency.
• A track record of taking brand work end-to-end from conceptual exploration and art direction through to design execution.
• You translate abstract concepts into clear, cohesive visual systems that feel logical, modular, scalable, and unmistakably on-brand.
• Excellent written communication skills.
• Figma expert (non-negotiable).
• Bonus: Advanced knowledge of 3D (C4D, Houdini, compositing), illustration, copywriting or photography.

Benefits

• Competitive salary and an equity sign-on bonus.
• Biannual bonus scheme.
• Fully expensed tech to match your needs.
• Paid annual leave.
• Breakfast and dinner allowance for office based employees.

Who You'll Work With

Our design team includes designers from Pentagram, Bakken & Bæck, Revolut, and Arrival. The team bridges visual, motion, 3D, product and web design to create great experiences. You'll work directly with our CEO (ex-Revolut) and across engineering, trading, and operations. Small team. Design leads product here, not PMs.