Ad Campaign Manager

Info Resume Edge; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A marketing agency in Dubai is seeking an experienced Ad Campaign Manager to oversee the planning and execution of advertising campaigns across digital and traditional channels. The role requires strong analytical skills, experience with various ad platforms, and the ability to optimize campaign performance. If you are results-driven and have a background in digital marketing, we encourage you to apply.

Qualifications

• 5+ years of experience in digital marketing or advertising campaign management.
• Hands-on experience with ad platforms.

Responsibilities

• Develop and execute multi-channel advertising campaigns.
• Monitor campaign performance and optimize for KPIs.
• Prepare regular performance reports.

Skills

Analytical skills

Proficiency in Excel

Google Analytics

Project management skills

Communication skills

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Business Suite

LinkedIn Ads

Campaign management dashboards

Job description

We are seeking a strategic and results-driven Ad Campaign Manager to oversee the planning, execution, and optimization of paid advertising campaigns across digital and traditional channels. The ideal candidate will manage media budgets, analyze performance metrics, and drive campaign success in alignment with business goals.

Key Responsibilities

• Develop and execute multi-channel advertising campaigns (Google Ads, Meta, LinkedIn, programmatic, etc.).
• Collaborate with creative and content teams to build compelling ad creatives.
• Manage campaign setup, targeting, bidding strategies, and audience segmentation.
• Monitor campaign performance and optimize for KPIs such as CTR, CPC, CPA, ROAS, and conversion rates.
• Prepare regular performance reports and insights using tools like Google Analytics, Data Studio, or similar platforms.
• Conduct A/B testing and implement findings to improve ad effectiveness.
• Manage and allocate advertising budgets efficiently across channels.
• Stay current with industry trends, platform updates, and competitor strategies.
• Work closely with sales, product, and analytics teams to align messaging and audience strategy.

Qualifications

Education

• Bachelors degree in Marketing Advertising Business or a related field.

Experience

• 25 years of experience in digital marketing or advertising campaign management.
• Hands-on experience with ad platforms like Google Ads Meta Business Suite LinkedIn Ads or DSPs.

Skills

• Strong analytical and data interpretation skills.
• Proficiency in Excel Google Analytics and campaign management dashboards.
• Familiarity with attribution models and customer journey tracking.
• Excellent communication project management and organizational skills.

Preferred Attributes

• Google Ads and Meta Blueprint certifications are a plus.
• Experience in B2B eCommerce or performance marketing environments.
• Working knowledge of SEO, email marketing, and organic social is a bonus.