Social Media Manager

Samsung Electronics Perú; Johannesburg; On-site; ZAR 833 000 - 1 167 000; Full time

Job summary

A leading technology company is seeking a dynamic Social Media Manager in Johannesburg, South Africa, to lead a comprehensive social media strategy across multiple regions in Africa. The ideal candidate will engage online communities, enhance brand visibility, and create culturally relevant content while showcasing strong expertise in analytics tools. Candidates must have at least 5 years of experience in social media management and a bachelor's degree in a related field. This role offers a unique opportunity to shape brand narratives and drive impactful campaigns.

Qualifications

• 5+ years of proven experience in social media management.
• Proficient in managing content on major social media platforms.
• Familiarity with African markets and consumer behavior.

Responsibilities

• Develop and execute social media strategies for African markets.
• Create culturally relevant content that aligns with brand values.
• Analyze social media metrics to optimize strategies.

Skills

Social media strategy development

Engaging content creation

Analytics tools proficiency

Cultural adaptation

Influencer partnerships

Education

Bachelor's degree in Marketing, Communications, or related field

Certifications in social media management, digital marketing

Tools

Google Analytics

Hootsuite

Sprout Social

WordPress

Canva

Job description

Position Summary

We are seeking a dynamic and creative Social Media Manager to lead our social media strategy across South Africa, Southern Africa, East Africa, and West Africa.

The ideal candidate will be passionate about building and engaging online communities, driving brand awareness, and leveraging social media platforms to achieve business objectives.

This role requires a blend of strategic thinking, creativity, and technical expertise to deliver impactful campaigns that resonate with diverse audiences.

Role and Responsibilities

• Develop and execute comprehensive social media strategies tailored to the African market, including South Africa, Southern Africa, East Africa, and West Africa.
• Identify and capitalize on emerging social media trends and platform features to enhance brand visibility.
• Create engaging, culturally relevant content that aligns with brand values and resonates with diverse African audiences.
• Curate and manage content calendars across multiple platforms (e.g. Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Build and nurture online communities by responding to comments, messages, and inquiries in a timely and professional manner.
• Foster positive relationships with followers and influencers to amplify brand reach.
• Analyze social media metrics (e.g. engagement rates, reach, conversions) to assess campaign performance and optimize strategies.
• Provide regular reports to stakeholders with actionable insights.
• Work closely with marketing, PR, and creative teams to ensure alignment across campaigns and initiatives.
• Collaborate with regional teams to adapt strategies for local markets.
• Develop and implement crisis communication plans to address potential social media issues swiftly and effectively.

Pure Creativity Functions (Non-AI Tasks)

• Storytelling and Brand Narratives: Crafting compelling brand stories that evoke emotions and connect with audiences on a deeper level.
• Cultural Adaptation: Tailoring content to reflect local languages, traditions, and cultural nuances across diverse African regions.
• Innovative Campaigns: Designing unique, out-of-the-box campaigns that capture attention and drive engagement.
• Influencer Partnerships: Identifying and collaborating with influencers who align with the brand's values and audience preferences.

Skills and Qualifications

AI Integration in the Role: Automating repetitive tasks such as scheduling posts, monitoring mentions, and analyzing data.

• Generating content ideas based on trending topics or audience preferences.
• Optimizing ad targeting and budget allocation through predictive analytics. S ocial Media Platforms Proficiency in managing and optimizing content on major platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok).

Analytics Tools: Experience with tools like Google Analytics, Hootsuite, Sprout Social, or similar platforms for tracking performance.

Content Management Systems (CMS): Familiarity with CMS platforms like WordPress or HubSpot for managing digital content.

CRM Systems: Basic understanding of CRM tools (e.g., Salesforce) for managing customer interactions and data.

Graphic Design Tools: Knowledge of tools like Canva or Adobe Creative Suite for creating visually appealing content.

Qualifications: Bachelor's degree in Marketing, Communications, or a related field.

• Certifications in social media management, digital marketing, or content creation (e.g. Facebook Blueprint, HubSpot Social Media Certification) is advantageous.
• Knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite) is advantageous.

Experience: Proven experience (5+ years) in social media management or a related field.

• Experience managing social media campaigns for diverse audiences across multiple regions or countries.
• Familiarity with African markets, cultures, and consumer behaviour.
• Strong understanding of social media analytics tools (e.g. Hootsuite, Sprout Social, Google Analytics).