SEO & Content Performance Specialist

DataTech Recruitment; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading recruitment agency seeks an SEO & Content Performance Specialist in Cape Town. This role involves enhancing online visibility and optimizing content performance. The ideal candidate will blend technical SEO skills with storytelling, collaborating with marketing, content, and development teams to drive measurable growth. A degree in Marketing, Communications, or Computer Science along with 3+ years of relevant SEO experience is required. This position offers a competitive gross salary of R28 000 monthly plus additional benefits.

Benefits

4% company pension contribution

Qualifications

• 3+ years of proven experience in SEO strategy, technical SEO, and analytics.
• Strong understanding of SEO tools and data interpretation.
• Collaborative and proactive in problem-solving.

Responsibilities

• Conduct regular site audits and share performance insights.
• Implement SEO strategies across multiple regions and languages.
• Perform technical audits and collaborate with developers.

Skills

Technical SEO knowledge

Data analysis skills

Storytelling

Collaboration

Education

Diploma or degree in Marketing, Communications, or Computer Science

Tools

Google Analytics

SEMrush

Screaming Frog

Job description

SEO & Content Performance Specialist – Cape Town.

We’re looking for an SEO & Content Performance Specialist to join an award winning travel company. You’ll be the driving force behind their online visibility – making sure every piece of content performs, every page is optimised, and every click counts.

This is the ideal opportunity for someone who blends technical SEO know-how with an eye for storytelling and data. You’ll collaborate with marketing, content, and development teams to strengthen the brand’s digital footprint and deliver measurable growth.

Salary: R28 000 per month (gross basic) + 4% company pension contribution.

Duties and Responsibilities:

• SEO Maintenance & Reporting
  • Keep up with global SEO trends and adjust strategies to stay ahead.
  • Run regular site audits and share performance insights (rankings, CTR, visibility, conversions).
  • Respond to search algorithm changes and track their impact.
  • Manage SEO tools like SEMrush and Screaming Frog to maintain data accuracy.
• On-page SEO & Content Optimisation
  • Implement SEO and GEO strategies across multiple regions and languages.
  • Conduct keyword research, competitor analysis, and identify content opportunities.
  • Optimise web and blog content to align with search intent and user engagement.
  • Test and refine key elements such as meta data, structure, and layout to improve results.
• Technical SEO
  • Perform technical audits and work with developers to implement fixes and improvements.
  • Improve site speed, structured data, and internal linking for better indexability.
  • Build and manage a sustainable backlink strategy.
  • Ensure all updates follow current SEO best practices.
• Collaboration & Communication
  • Partner with marketing, content, and engineering teams to align goals.
  • Present data and results clearly to both technical and non-technical audiences.
  • Support content teams with optimisation guidance and SEO training where needed.
  • Encourage open communication and teamwork across departments.

Requirements:

• Diploma or degree in Marketing, Communications, or Computer Science.
• 3+ Years proven experience in SEO strategy, technical SEO, and analytics.
• Strong understanding of tools such as Google Analytics, SEMrush, and Screaming Frog.
• Analytical mindset with attention to detail and curiosity for trends.
• Collaborative and proactive approach to problem-solving.