Senior Product Analyst - Growth & Retention

M-Kopa; Remote; ZAR 984 000 - 1 641 000; Full time

Job summary

A leading fintech company is seeking a Senior Product Analyst for their Growth team. In this role, you will transform complex data into actionable insights to enhance customer retention and lifetime value. Key responsibilities include owning the growth measurement framework, building analytical dashboards, and ensuring robust data governance. Ideal candidates have strong SQL skills and hands-on experience with Looker, Python, or R. The role is fully remote, offering flexible arrangements and professional growth opportunities.

Benefits

Professional development programs

Flexible working arrangements

Well-being support

Qualifications

• Proven track record in product analytics, particularly in fintech or e-commerce.
• Strong SQL skills with experience building reliable data models using dbt.
• Hands-on experience with Looker for creating dashboards and managing data governance.
• Experience with Python or R for analyzing experiments and calculating customer lifetime value.

Responsibilities

• Own growth measurement framework defining key events and conversion funnels.
• Build and maintain Looker analytics layer with reusable data models.
• Coordinate transition from manual spreadsheets to automated dashboards.
• Design dashboards for customer lifetime value and upgrade conversion rates.

Skills

Product analytics

SQL

Looker

Python

Data modeling

Tools

dbt

Looker

Amplitude

Mixpanel

Braze

Git

Job description

Senior Product Analyst – Growth & Retention

Join M‑KOPA as a Senior Product Analyst on our Product – Growth team. In this role you’ll turn complex, multi‑channel data into clear, trustworthy decisions that drive repeat purchase, upgrade conversion, retention and customer lifetime value. The work directly supports our mission to bring financial inclusion and clean energy to millions across Africa.

What You’ll Do

• Own our growth measurement framework – defining key events, conversion funnels, customer cohorts and success metrics across mobile app, CRM systems and telesales channels.
• Build and maintain our Looker analytics layer: collaborate with analytics engineers to create reusable Look ML data models, implement governed metrics, automated data tables, set user permissions and use Git for version control.
• Audit and replace manual tracking spreadsheets with automated dashboards, moving data from Excel files into dbt models and Looker dashboards.
• Lead the transition from manual spreadsheet tracking to automated dashboards, including migrating funnel data input into structured systems.
• Design and build dashboards for upgrade conversion rates, repeat purchase behavior, customer lifetime value (LTV) and unit economics.
• Track agent performance and incentive analytics: build dashboards that track call volume, conversion rates, talk time efficiency, lead quality, revenue per agent and design real‑time leaderboards.
• Build models estimating profit per customer cohort and track early signals predicting long‑term value.

Tools & Technologies

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• Data transformation: dbt, SQL
• Visualization: Looker, Look ML
• Product analytics: Amplitude, Mixpanel, Statsig
• CRM & engagement: Braze, Clever Tap, Fresh Desk
• Analysis: Python or R
• Data pipeline: Fivetran, Stitch, Airbyte
• Version control: Git

Required Experience

• Proven track record in product analytics at fintech, telco, e‑commerce or subscription company.
• Strong SQL skills with experience building reliable data models using dbt.
• Hands‑on experience with Looker – dashboards, Look ML, data governance and permissions.
• Python or R for analyzing experiments, building cohort models and calculating customer lifetime value.
• Experience combining data from multiple sources (Amplitude, Mixpanel, Statsig, Braze, Clever Tap, call‑center data).
• Understanding of experiment design and analysis.
• Experience designing performance metrics and incentive structures.

Location & Benefits

Fully remote role – anyone within UTC‑1 to UTC time zones is eligible.
Professional development programs and coaching partnerships.
Family‑friendly policies, flexible working arrangements and well‑being support.
Career growth opportunities within a rapidly scaling fintech.

Our Mission

We create financial inclusion for the traditionally excluded through a fair, flexible, customer‑centric financing model.
We strive to drive greater inclusion of women, youth and low‑income communities.
Connected: 2.5 million first‑time mobile internet users.
Prosperous: 70 % of customers use M‑KOPA products for income generation, creating sustainable livelihoods for agents.
Green: 15 million tonnes of CO₂ avoided through clean energy products and e‑mobility.

Equal Opportunity Employer

We are an equal‑opportunity and affirmative action employer that encourages qualified women, minorities and people with disabilities to apply.
M‑KOPA explicitly prohibits the use of forced or child labor, respects employee rights to agree to terms voluntarily and does not charge any recruitment fees.
Applications for this position will be reviewed on a rolling basis and the vacancy may be closed early if a suitable candidate is selected before the advertised closing date.
Pre‑employment background checks (criminal records, identification verification, academic qualifications, employment dates and references) are part of our recruitment process.