Paid Media Growth Lead: Data-Driven Acquisition

Crayon ?️; Wes-Kaap; On-site; ZAR 300 000 - 450 000; Full time

Job summary

A leading advertising agency in South Africa is seeking a Paid Media Manager to drive customer acquisition through high-performance campaigns. You'll oversee campaign strategies across Google Ads, Meta Ads, and TikTok Ads, requiring a strong analytical mindset and budgeting skills. The ideal candidate has 2-3 years of experience in managing paid media, along with a deep understanding of conversion tracking and data analysis. This role promises an exciting opportunity to grow within a dynamic, fast-paced environment.

Qualifications

• 2–3 years hands-on experience managing Paid Media campaigns.
• Strong practical experience with Google Ads, Meta Ads, and TikTok Ads.
• Proven experience managing performance-driven campaigns with measurable ROI.
• Solid understanding of conversion tracking and attribution.
• Strong analytical skills and proficiency in data platforms.
• Ability to manage multiple campaigns and budgets simultaneously.
• High attention to detail and a passion for performance marketing.

Responsibilities

• Plan, launch, and optimise campaigns across platforms.
• Monitor daily performance and analyse campaign data.
• Collaborate with design and content teams to enhance ad creatives.
• Manage monthly acquisition budgets and forecast spend.
• Ensure compliance with advertising regulations and maintain ad quality.

Skills

Paid Media campaign management

Google Ads

Meta Ads

TikTok Ads

Data analysis

Budget management

Performance marketing

Tools

Google Analytics

Looker Studio

Google Tag Manager

Job description

A leading advertising agency in South Africa is seeking a Paid Media Manager to drive customer acquisition through high-performance campaigns. You'll oversee campaign strategies across Google Ads, Meta Ads, and TikTok Ads, requiring a strong analytical mindset and budgeting skills. The ideal candidate has 2-3 years of experience in managing paid media, along with a deep understanding of conversion tracking and data analysis. This role promises an exciting opportunity to grow within a dynamic, fast-paced environment.