Marketing Technology Specialist

IQbusiness; Gauteng; Hybrid; ZAR 300 000 - 500 000; Full time

Job summary

A leading marketing technology firm in Johannesburg is looking for a Marketing Technology Specialist. The successful candidate will oversee the marketing tech stack, ensuring seamless operations and driving data-driven campaigns. With responsibilities ranging from managing tools like HubSpot and Salesforce to providing analytical insights, this hybrid role requires a blend of technical expertise and marketing knowledge. Candidates with 3–5 years of relevant experience will thrive in this critical position.

Qualifications

• 3–5 years in marketing technology or marketing operations.
• Proficiency with marketing automation tools like HubSpot or Marketo.
• Strong understanding of digital marketing channels and processes.

Responsibilities

• Oversee marketing technology platforms and manage integrations.
• Partner with teams to build automated workflows and set up email campaigns.
• Maintain data integrity and provide insights through analytics.

Skills

Marketing automation proficiency

CRM systems knowledge

Analytical mindset

Communication skills

Basic HTML/CSS

Tools

HubSpot

Salesforce

Google Analytics

Tag Manager

Job description

We are seeking an experienced Marketing Technology Specialist based in Johannesburg. The ideal candidate will optimise and manage our marketing technology stack, enabling data-driven strategies and seamless campaign execution. This hybrid role requires in-office presence three days per week.

Sitting at the intersection of marketing operations and technical implementation, you’ll ensure our tools work efficiently, integrate smoothly, and deliver measurable results. If you thrive on bridging technical expertise with marketing impact, this role is for you.

Key Responsibilities and Output Areas Include:

• Technology Management & Optimisation: Oversee the day‑day operation of martech platforms, including CRM systems, marketing automation tools, analytics platforms, and advertising technologies. Manage integrations, troubleshoot technical issues, and evaluate new tools to enhance capabilities.
• Campaign Execution & Support: Partner with marketing teams to build automated workflows, set up email campaigns, create audience segments, and implement tracking solutions. Translate marketing requirements into technical configurations and ensure campaigns are properly instrumented for measurement.
• Data & Analytics: Maintain data integrity across platforms, build dashboards and reports to track performance, and provide insights that inform strategy. Set up UTM parameters, track conversions, and analyse user behaviour across channels.
• Documentation & Training: Create and maintain documentation for processes and systems, train team members on martech tools, and serve as the go‑to resource for technical marketing questions.

Key Requirements

• Experience: 3–5 years in marketing technology, marketing operations, or a similar role.
• Technical Skills: Proficiency with marketing automation platforms (HubSpot, Marketo, Pardot, or similar), CRM systems (Salesforce preferred), Google Analytics/GA4, Tag Manager, and basic HTML/CSS. Familiarity with APIs and SQL is a plus.
• Marketing Knowledge: Strong understanding of digital marketing channels, campaign mechanics, lead management processes, and customer journey mapping.
• Analytical Mindset: Comfortable working with data, identifying trends, and translating metrics into actionable insights.
• Communication: Ability to explain technical concepts to non‑technical stakeholders and collaborate across teams.

Nice to Have

• Experience with CDP platforms, A/B testing tools, attribution modelling, JavaScript, or marketing cloud platforms (Adobe, Salesforce Marketing Cloud).
• Certifications in relevant platforms are valued.

Please Note:

As all iqbusiness roles require honesty in the handling of or access to cash, finances, financial systems, or confidential information; our recruitment process requires that the following background checks be completed: credit, criminal, ID, and qualification verification.

iqbusiness is committed to sustainable growth and transformation; we embrace diversity and employ previously disadvantaged individuals