Digital Marketing Strategist

Exclusively Remote; Remote; ZAR 350 000 - 500 000; Full time

Job summary

A leading digital marketing firm is seeking a Digital Marketing Strategist to execute omni-channel marketing campaigns for B2B clients. Responsibilities include managing paid media, crafting SEO strategies, and ensuring campaigns meet revenue targets. The ideal candidate holds a Bachelor's degree and has over 3 years of B2B marketing experience. This position promises significant impact on marketing operations and is rooted in a fully remote work environment.

Qualifications

• 3+ years of B2B marketing experience managing multi-channel campaigns.
• Strong command of paid media, organic strategy, and SEO.
• Experience in high-growth environments preferred.

Responsibilities

• Plan and execute digital marketing campaigns across multiple channels.
• Analyze campaign performance and report on trends and ROI.
• Collaborate with design and content teams to meet brand targets.

Skills

Paid media management

SEO strategy development

Organic content creation

Campaign performance analysis

Collaboration with cross-functional teams

Education

Bachelor's degree in Marketing or Business

Tools

HubSpot (Marketing Hub & CRM)

Google Ads

SEO tools (SEMrush, Ahrefs, Moz)

Job description

Digital Marketing Strategist (Remote)

Reports To: Chief Revenue Officer (CRO)

Department: Client Delivery

Employment Type: Full-Time, Remote

Role Summary

The Digital Marketing Strategist is responsible for planning, executing, and optimizing omni-channel marketing campaigns for B2B clients. This role requires a strong command of paid media, organic strategy, and SEO to drive measurable pipeline growth. The strategist will oversee multi-platform campaign execution, ensure alignment with client revenue targets, and contribute to scalable marketing operations.

Core Responsibilities

• Develop, manage, and optimize omni-channel digital campaigns across paid, organic, and SEO channels.
• Lead the end-to-end execution of paid media campaigns (Google Ads, social ads, retargeting).
• Build high-performing SEO strategies including keyword planning, technical SEO review, and content optimization.
• Oversee organic content planning and performance tracking across channels.
• Analyze and report on campaign performance, trends, and ROI to internal and client stakeholders.
• Ensure marketing initiatives are aligned with P&L forecasts and deliver measurable ROI on a $223K annual ad spend.
• Support immediate growth goals, including the launch of two websites and associated marketing campaigns.
• Collaborate cross-functionally with design, content, and client teams to drive consistent brand and revenue outcomes.

Minimum Qualifications

• Bachelors degree in Marketing, Business, or a related field.
• 3+ years B2B marketing experience with proven success managing multi-channel campaigns.

Relevant Experience (Highly Advantageous)

• Experience in one or more of the following environments: SaaS, Venture Capital, BPO, or BPaaS
• FinTech or Big 4 public accounting
• Investment Banking or high-scale AI/ML products
• Prior roles handling similar scale responsibilities and high-growth environments

Preferred Qualifications

• HubSpot Certifications (Marketing Hub, CRM, Automation)

Tools & Software

• HubSpot (Marketing Hub & CRM)
• Google Ads / PPC platforms
• SEO tools (e.g., SEMrush, Ahrefs, Moz, Screaming Frog)

Key Performance Indicators (KPIs)

• Generate 300+ Marketing Qualified Leads (MQLs) per month
• Campaign ROI aligned to $223K annual ad budget
• Website launches delivered on time and with measurable conversion upgrades

Immediate Deliverables (First 90 Days)

• Successfully launch 2 new websites including messaging, SEO setup, and tracking.
• Deploy targeted paid and organic campaigns tied to initial pipeline goals.
• Establish dashboard reporting for MQL production, CAC, and channel performance.