Digital Marketing Lead B2B

Deka Minas (Pty) Ltd; Johannesburg; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A leading digital marketing firm in Johannesburg is seeking a highly skilled Digital Marketing Lead. You will develop and implement B2B digital marketing strategies, manage e-commerce platforms, and lead campaigns across various channels. The ideal candidate has a Bachelor's degree, 5 years of experience, and strong skills in SEO, SEM, and analytics. Join our team to shape effective digital strategies and enhance brand engagement in the B2B space.

Qualifications

• 5 years experience in digital marketing, preferably in a B2B environment.
• Strong understanding of digital marketing concepts, strategies, and tactics.
• Hands-on experience with graphic design tools.

Responsibilities

• Develop and implement comprehensive B2B digital marketing strategies.
• Plan, execute, and optimize digital marketing campaigns.
• Manage and optimize the company's e-commerce platforms.
• Lead and mentor a team of digital marketing specialists.

Skills

B2B digital marketing

SEO

SEM

Email marketing

Content marketing

E-commerce

Analytics tools

Design skills

Education

Bachelor's degree in Marketing or Business

Tools

Google Analytics

Google Ads

Adobe Creative Suite

Job description

We are seeking a highly skilled and experienced Digital Marketing Lead with a strong background in B2B digital marketing, e-commerce, and hands‑on design and content creation experience. As the Digital Marketing Lead, you will be responsible for developing and executing effective digital marketing strategies to drive lead generation, brand awareness, and customer engagement within the B2B space. This is a dynamic role that requires a strategic thinker with a creative mindset, exceptional leadership abilities, and a proven track record of driving measurable results.

Responsibilities

1. Develop and implement comprehensive B2B digital marketing strategies to drive lead generation, customer acquisition, and revenue growth.
2. Plan, execute, and optimize digital marketing campaigns across various channels, including but not limited to email marketing, search engine marketing (SEM), search engine optimization (SEO), social media marketing, and display advertising.
3. Conduct market research and competitor analysis to identify key industry trends, customer needs, and target audience insights, and leverage this information to inform marketing strategies and campaigns.
4. Manage and optimize the company's e-commerce platforms, ensuring a seamless customer experience, driving online sales, and maximizing conversion rates.
5. Collaborate with cross‑functional teams to develop and execute content marketing strategies, including the creation of compelling and engaging content such as blog posts, whitepapers, case studies, videos, infographics, and more.
6. Oversee the design and development of digital assets, including website design, landing pages, banners, email templates, and other marketing collateral.
7. Utilize analytics tools to track, measure, and report on key performance indicators (KPIs), campaign effectiveness, and overall digital marketing ROI.
8. Stay up to date with the latest trends and best practices in digital marketing, e‑commerce, and B2B marketing, and make recommendations for continuous improvement.
9. Lead and mentor a team of digital marketing specialists, providing guidance, feedback, and professional development opportunities.
10. Collaborate with internal stakeholders and external agencies to manage budgets, timelines, and deliverables for digital marketing initiatives.

Qualifications

1. Bachelor's degree in Marketing, Business, or a related field.
2. 5 years experience in digital marketing, preferably in a B2B environment.
3. Strong understanding of digital marketing concepts, strategies, and tactics, including SEO, SEM, email marketing, social media marketing, content marketing, and e-commerce.
4. Proficient in using digital marketing tools and platforms such as Google Analytics, Google Ads, social media management tools, marketing automation platforms, and e-commerce platforms.
5. Hands‑on experience with design and content creation using graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or similar software.
6. Exceptional analytical skills with the ability to interpret data, generate insights, and make data‑driven decisions.

If you are a results‑driven digital marketer with a passion for B2B marketing, e‑commerce, and design, we would love to hear from you. Join our team and help shape our digital marketing strategies to drive growth and success in the B2B space.

Please note that by submitting your personal information to Deka Minas you free‑willingly issue the business consent to make use of such data for the specific purpose of securing you either permanent or temporary employment. Our business makes use of a POPIA compliant database and you have the right to access, right to correction and right to deletion of your personal information.