Dealer Principal

Stiles Recruit; Wes-Kaap; On-site; ZAR 500 000 - 800 000; Full time

Job summary

A reputable automotive group is seeking an energetic Dealer Principal to lead a high-performing pre-owned vehicle dealership in South Africa. The ideal candidate has a minimum of 3 years' experience in a similar role, a proven track record in high-volume sales, and strong leadership skills. Responsibilities include overseeing operations, managing stock and pricing, and implementing strategic growth plans.

Qualifications

• Minimum 3 years' experience as a Dealer Principal or in a Senior Management role in a motor dealership.
• Proven success in high-volume sales environment with commission sheets.
• Strong understanding of local market pricing and vehicle buying practices.

Responsibilities

• Oversee dealership operations and ensure exceptional customer service.
• Manage stock acquisition, pricing, and profit margins.
• Implement strategic sales and business growth plans.

Skills

Leadership

Decision-making

Communication

Dealer Management Systems Proficiency

Strategic Thinking

Tools

Kerridge

CDK

Drive

Autoline

Job description

We are seeking an energetic and experienced Dealer Principal to lead a high-performing, independent pre-owned vehicle dealership that forms part of a reputable and well-established motor group.

Key Responsibilities:

• Oversee all dealership operations, ensuring exceptional customer service and operational efficiency.
• Manage stock acquisition, pricing, and valuations to protect profit margins.
• Monitor market trends and competitor activity to maintain a competitive edge.
• Implement strategic sales and business growth plans.
• Ensure seamless coordination across all departments from the showroom to aftersales support.

Qualifications:

• Minimum 3 years' recent experience as a Dealer Principal or in a Senior Management role within a corporate-owned motor dealership.
• Proven track record of success in a high-volume sales environment (commission sheets required).
• Strong leadership, decision-making, and communication skills.
• Proficiency in dealer management systems such as Kerridge, CDK, Drive, or Autoline.
• Deep understanding of local market pricing, vehicle buying practices, and valuation processes.
• Strategic thinker with strong business acumen.