CRM Manager – CLCRMM

Armstrong Appointments; Sandton; Hybrid; ZAR 200 000 - 300 000; Full time

Job summary

A recruitment agency is seeking a CRM Manager for a client in the gaming industry to lead customer engagement and retention initiatives. The ideal candidate will have over 5 years of experience in CRM and digital marketing within online gaming, proven skills in managing CRM platforms, and advanced analytical abilities. The role involves developing strategies and collaborating across teams to optimize player engagement and revenue.

Qualifications

• 5+ years of hands-on CRM and digital marketing experience in online gaming, casino, or sportsbook environments.
• Proven track record managing large-scale CRM platforms including integrations, automation, and campaign management.
• Advanced analytical skills with proficiency in customer segmentation, campaign A/B testing, and reporting.

Responsibilities

• Develop and execute CRM strategies optimizing campaigns for retention and lifetime player value.
• Collaborate with product, data, marketing, and compliance teams to align initiatives with business objectives.
• Monitor, report, and improve CRM campaign performance using robust analytics.

Skills

CRM Management

Data Analysis

Customer Segmentation

Campaign Management

Marketing Strategies

Education

Bachelor’s degree in Marketing or equivalent

Tools

Optimove

Salesforce

Braze

SQL

Advanced Excel

Job description

Main job function

Our client in the gaming industry seeks a results-driven CRM Manager to lead customer engagement, retention, and loyalty programs using cutting‑edge CRM technologies. The ideal candidate will leverage advanced customer data and segmentation to maximize the value of every interaction and be a key player in driving our growth in the online gaming and sports book sector.

Core Responsibilities

• Develop and execute CRM strategies across casino and sportsbook products, optimizing campaigns for retention, reactivation, and lifetime player value.
• Design, implement, and continually improve lifecycle, promotional, and engagement campaigns using data‑driven personalization and automation tools.
• Segment and analyze customer data to identify behavioral trends and provide actionable insights for campaign optimization.
• Collaborate with product, data, marketing, and compliance teams to ensure CRM initiatives align with business objectives and regulatory requirements.
• Monitor, report, and improve CRM campaign performance using robust analytics and reporting platforms.
• Explore cross‑sell and up sell opportunities to boost player engagement and revenue.

Qualifications

Bachelor’s degree in Marketing, Business Administration, Data Science, or equivalent experience.

Experience

• 5+ years of hands‑on CRM and digital marketing experience in online gaming, casino, or sportsbook environments.
• Proven track record managing large‑scale CRM platforms (Optimove, Salesforce, Braze, etc.) including integrations, automation, and campaign management.
• Advanced analytical skills with proficiency in customer segmentation, campaign A/B testing, and reporting.
• In‑depth understanding of regulatory compliance in gambling/customer data management.
• Exceptional interpersonal and team collaboration skills, with experience leading cross‑functional projects.
• Ability to manage multiple projects in fast‑paced environments and deliver measurable results.

Desirable Skills

• Optimove certification or demonstrable expertise with Optimove features, integrations, and campaign workflows.
• Proficiency with SQL, advanced Excel, and marketing data tools for complex analysis and segmentation.
• Experience in SaaS, B2C, or regulated industries.
• Strong commercial acumen and a passion for growth and innovation in online gaming

Salary

R45000.00

A Consultant will be in touch if you are shortlisted for the position. Please consider your application unsuccessful should you not have been contacted within 2 weeks. We will keep your CV on our database and contact you should you match the criteria of any other vacancies.