Content Creator

Tower Group South Africa (PTY) Ltd; Johannesburg; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading firm in the hotel and casino industry in Johannesburg seeks a highly creative Content Creator to design innovative branded content and animations. Applicants should have at least 4 years of experience in content creation or graphic design, along with advanced skills in Adobe After Effects and Premiere Pro. The role involves working with various formats including social media, video, and print. A strong understanding of digital marketing trends and the ability to meet deadlines in a high-pressure environment are essential.

Qualifications

• 4 years of experience in content creation or graphic design roles.
• Familiar with emerging AI platforms for design and content creation.
• Ability to adapt to high-pressure environments and meet deadlines.

Responsibilities

• Design branded content and advertising from brief to execution.
• Create dynamic animations and motion graphics from static creatives.
• Collaborate with vendors to ensure production quality in printed materials.
• Contribute to executing group-wide and property campaigns.

Skills

Creative mindset

Animation and video editing skills

Good verbal and written skills in English

Understanding of digital marketing

Education

Matric (NQF 4)

Tools

Adobe After Effects

Adobe Premiere Pro

Microsoft Office

Job description

Our client, a leader in the hotel and casino industry is seeking a highly creating Content Creator to join their team based in Johannesburg.

MIMIMUM REQUIREMENTS

• Matric (NQF 4), good verbal and written skills in English, numeracy skills (all NQF 4)
• 4 years’ experience in a similar content creation or graphic design role.
• Advanced skills in animation and video editing using Adobe After Effects, Premiere Pro and familiar 3D and animation software (preferred).
• Familiarity with Microsoft Office.
• Sound understanding of digital marketing, content trends, and social media platform standards and guidelines.
• A creative mind set, proactive attitude, and commitment to meeting deadlines in a fast-paced, high-pressure environment.

MAIN JOB FUNCTIONS

• Design branded content and advertising that brings concepts to life from brief to final execution.
• Ability to work with and adapt to emerging AI platforms and tools for design, content creation, and workflow optimization. Candidates should demonstrate a willingness to explore AI integration as part of the creative process.
• Translate static creatives into dynamic, high-quality animations and motion graphics.
• Prepare print-ready designs, including formatting, resizing, and image adjustments while ensuring brand and colour consistency.
• Collaborate with vendors to ensure colour accuracy and production quality in printed materials.
• Create content for various formats including POS, OOH, social media, videos, GIFs, memes, and more, always adhering to brand guidelines and industry best practices.
• Ensure all creative output complies with group or property CI, gaming regulations, social media policies, promotional rules, the Consumer Protection Act, and other applicable legislation.
• Contribute to the execution of group and property campaigns, including:
  • Group-wide campaigns and special event creative.
  • Social media content for platforms such as Facebook, Instagram, X (Twitter), YouTube, LinkedIn, Google Ads, and the company website.
• Work collaboratively with the Digital Brand Manager and other Content Creators to ensure brand consistency.
• Support properties by extending core concepts and visuals to various internal and external marketing collateral.