Consumer Brand Manager (Digital & Consumer-Focused)

Pro Tem Recruitment; Johannesburg; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading recruitment agency is seeking a Consumer Brand Manager in Johannesburg. The role focuses on building consumer-facing brand equity through innovative marketing campaigns, with a strong emphasis on digital strategies and consumer engagement. Ideal candidates should possess a degree in Marketing or a related field and have 3–5 years of experience in brand management within the FMCG sector. Strong skills in digital marketing, social media management, and campaign execution are essential. This position offers the opportunity to drive brand awareness and loyalty in a dynamic environment.

Qualifications

• 3–5 years in consumer brand management.
• FMCG/OTC experience is advantageous.
• Portfolio or case studies required.

Responsibilities

• Develop consumer campaigns across media.
• Own digital platforms and content calendars.
• Map the consumer journey and identify loyalty-building interventions.

Skills

Digital marketing

Consumer insights

Social media management

Agency management

Campaign execution

Education

Degree in Marketing, Communications, or Business

Job description

Main Purpose of Job

• The Consumer Brand Manager is responsible for building consumer-facing brand equity through innovative, compliant marketing campaigns with a strong focus on digital, insights, and consumer engagement.
• This role ensures Austell’s brands connect with end-users across the entire customer journey while driving brand awareness, loyalty, and market share.

Key Performance Areas

• Consumer Marketing Strategy
  • Develop consumer campaigns across digital, social, and traditional media.
  • Translate brand strategy into compelling consumer messages.
  • Lead influencer marketing, PR, and pharmacy activations.
• Digital Marketing & Insights
  • Own digital platforms: content calendars, social media, websites.
  • Understanding performance marketing campaigns (SEO, SEM, paid social, programmatic).
  • Use analytics, consumer research, and feedback to optimise campaigns.
• Consumer Engagement
  • Map the consumer journey and identify loyalty‑building interventions.
  • Execute in‑store activations, promotions, and partnerships with retail.
  • Develop consumer education materials (leaflets, videos, online content).
• Cross-Functional Collaboration
  • Partner with the Rx Brand Manager to align HCP and consumer messaging.
  • Work with agencies, research firms, and creative vendors for execution.
• Compliance
• Ensure all consumer marketing complies with SAHPRA and ASA codes.

Minimum Requirements

• Education: Degree in Marketing, Communications, or Business.
• Experience: 3–5 years in consumer brand management, FMCG/OTC experience advantageous. Proof of brand launch and growth success in the digital space advantageous.
• Additional : a portfolio or case studies required ( proof of results in execution )
• Skills: Digital marketing, consumer insights, social media management, agency management, campaign execution.
• Behaviours: Creative, data-driven, adaptable, consumer‑centric, collaborative